MCLEAN, Va., Feb 17, 2011 (BUSINESS WIRE) --

Capital One Financial Corporation (NYSE: COF) announced today the recent launch of the Journey^SM Student Rewards Credit Card, a new card designed to help college students build their credit with confidence and reward them for responsible credit use. The card offers straightforward cash rewards with 1% cash back on all purchases and an additional 25% bonus on the cash earned each month that cardholders pay their bill on time.

"Capital One's new Journey card is a role model for student credit cards," said Dr. Mary Ann Campbell, spokeswoman for IndexCreditCards.com. "With its low initial limit, text and email payment reminders, and rewards for good credit behavior, it is like giving young adults a credit card with training wheels that will prevent them from falling into bad credit card habits. I applaud Capital One for taking a very holistic approach to help college students manage credit responsibly and build a good credit score."

The Journey^SM Student Rewards Credit Card comes with a variable APR of 19.8% on purchases and no annual fee. The card offers a low initial credit limit as cardholders familiarize themselves with how credit works. Tools such as free customizable text/email alerts help students manage their credit by keeping track of their spending and payment due dates.

"Excellent credit scores don't happen overnight. It takes diligence - learning to spend wisely and paying bills on time over a period of years - so it makes sense to start early," said Mike Wassmer, EVP, US Card at Capital One. "Our goal with the Journey Card is to provide students with reasonable access to credit with appropriate guardrails in place. This card provides tools and transparency and it reinforces positive financial decisions so students can be confident about using credit and start out on the right path to a bright financial future."

Ongoing credit education is a key component of this new card. Journey^SM cardholders can access useful financial tools, answers to common questions about credit and a broad range of credit education materials online all designed to help students learn about credit and make good financial choices. Parents can also feel confident knowing that the card is designed to help start students down a positive path toward financial independence and a secure financial future. Capital One's Journey^SM Student Rewards Credit Card is designed to give students the information they need to manage credit wisely, coupled with built-in guardrails and rewards to help keep students on track as they build a credit history.

For more information about the new Journey card, visit www.capitalonejourney.com

About Capital One

Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A. and Capital One Bank (USA), N.A., had $122.2 billion in deposits and $197.5 billion in total assets outstanding as of December 31, 2010. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Capital One, N.A. has approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

SOURCE: Capital One Financial Corporation

Capital One Financial Corporation
Sukhi Sahni, 703-720-2390
sukhi.sahni@capitalone.com