Personalized Affinity Credit Card Program Allows PTA Members to Support Local Schools While Making Everyday PurchasesMCLEAN, Va., Aug 18, 2009 (BUSINESS WIRE) -- Today, Capital One Financial Corporation (NYSE:COF) announced a new
partnership with OneCause.com, an online community focused on
turning everyday purchases into contributions for cause-based groups,
that will establish a unique new way for Parent Teacher Associations
(PTAs) to enhance their fundraising and raise awareness for their
efforts. The National PTA is the largest volunteer child advocacy
organization in the U.S., and this new program allows consumers to
easily contribute and support the activities of their local PTA through
their everyday shopping.
"With budget cuts in many school districts across the country, securing
funds is an even bigger priority," said Tom Nguyen, Resource Development
Director for the National PTA. "This innovative program brings in
recurring revenue that is extremely beneficial to the organization at
all levels without competing with existing fundraising efforts and
programs. Parents who already use a credit card to make purchases can
turn that into another way to give back to their local community and
support their school."
When local PTAs register for Capital One's Card Lab Connect credit card
affinity program for nonprofits, they can create a series of up to three
uniquely designed credit cards for their organization and use online
tools to encourage their supporters to apply for the card. All rewards
earned on these cards, including one percent of net purchases and an
additional contribution of $25 for the first purchase made on every
card, go directly to the national, state and local PTAs.
"Unlike other affinity card programs involving national organizations,
this program's emphasis on 'local' contributions gives people a
convenient way to support the very important activities of their school
and their community," said Pam Girardo, spokesperson for Capital One.
"Plus, the customized card designs can reflect local school priorities
and allow them to outwardly show their support for the organization."
Through the new Card Lab Connect and OneCause partnership, PTA members'
daily purchases can augment their contributions when card users shop
through the OneCause.com site (www.onecause.com/PTAProgram).
OneCause allows everyday shopping to make a difference by channeling
cardholders to more than 750 well-known merchants and service providers,
who contribute between 0.5% and 40% of online purchases to the cause of
their choice. Users also receive coupons and special deals when they
shop online through OneCause. To date, OneCause has helped more than
30,000 causes and schools nationwide receive more than $200 million in
"It's the multiplier effect that makes the OneCause and CardLab Connect
combination truly unique. Together, OneCause and Capital One are
providing consumers a new way to engage and support their schools or
causes without having to write another check," said Stephen Avalone,
President at OneCause. "The goal of OneCause is to connect consumers who
care about making a difference to like-minded merchants willing to
support the local communities their customers are in. This partnership
is a prime example of businesses and community working together. Why
wouldn't you use a card that helps you save money and helps your
favorite school or cause?"
The partnership was developed following a successful launch of Card Lab
which allows nonprofit organizations of any size to set up and market
their own affinity card program. As with the One Cause-PTA program, each
transaction generates a contribution to the affiliated nonprofit
organization. There are no complicated contract negotiations, no member
quotas and no exchange of membership/mailing lists as is the case with
most other affinity programs. Participating organizations report that
the program not only helps them raise funds but also helps to raise
their profiles through the custom card design feature.
To learn more about the Capital One Card Lab Connect, OneCause, PTA
partnership, visit www.onecause.com/PTAProgram.
About the National PTA
PTA comprises millions of families, students, teachers, administrators,
and business and community leaders devoted to the educational success of
children and the promotion of parent involvement in schools. PTA is a
registered 501(c)(3) nonprofit organization that prides itself on being
a powerful voice for all children, a relevant resource for families and
communities, and a strong advocate for public education. Membership in
PTA is open to anyone who wants to be involved and make a difference for
the education, health and welfare of children and youth.
About Capital One
Capital One Financial Corporation (www.capitalone.com)
is a financial holding company whose subsidiaries, which include Capital
One, N.A. and Capital One Bank (USA), N. A., had $116.7 billion in
deposits and $146.3 billion in managed loans outstanding as of June 30,
2009. Headquartered in McLean, Virginia, Capital One offers a broad
spectrum of financial products and services to consumers, small
businesses and commercial clients. Capital One, N.A. has approximately
1,000 branch locations primarily in New York, New Jersey, Texas,
Louisiana, Maryland, Virginia, and the District of Columbia. A Fortune
500 company, Capital One trades on the New York Stock Exchange under the
symbol "COF" and is included in the S&P 100 index.. Capital One is
committed to enhancing the well-being of individuals and families in our
local communities and strongly believes in the valuable role that
non-profit organizations play in our society. Card Lab Connect
accompanies Capital One's No Hassle Giving Site that allows cardholders
to donate to their favorite causes of choice at www.capitalone.com/give.
Capital One covers the transaction costs for every donation, ensuring
that 100 percent of the donation is delivered to their charity program.
OneCause blends social networking, social shopping and loyalty marketing
to help consumers support their favorite school or cause. The
OneCause.com community brings together schools/nonprofits, their
supporters and merchants into one online community - to raise
contributions through everyday shopping. When supporters make a purchase
from participating merchants, a percentage of the purchases is
contributed, at no additional cost, to the supporter's chosen school or
nonprofit. Founded in 1999, OneCause programs have contributed more than
$200 million dollars to thousands of nonprofit causes and schools --
without any direct donations. OneCause is operated by CauseLoyalty LLC.,
a subsidiary of Rakuten, Inc. (JASDAQ:4755). With U.S. headquarters in
Boston, Rakuten is one of the world's largest and most comprehensive
Internet service companies. Learn more at www.onecause.com.
SOURCE: Capital One Financial Corporation
Capital One Contact:
Pam Girardo, 703-720-2351
James Martinez, 312-670-6782 Ext. 325
Robyn Lorusso, 888-200-2088