Organizations Earn Halo Award for National Mower Tune-Up Month Campaign
MILWAUKEE, Jul 29, 2003 (BUSINESS WIRE) -- In recognition of the National Mower Tune-Up Month campaign and
its positive impact on the environment, the Cause Marketing Forum has
presented Briggs & Stratton Corporation and National Wildlife
Federation (NWF) with a Halo Award.
The Cause Marketing Forum (CMF) encourages businesses and
nonprofit organizations to partner to help support and promote social
causes, and positively influence consumers' behavior. The CMF
presented Halo Awards to organizations whose cause marketing campaigns
go beyond product promotion by demonstrating an ability to bring about
positive social change.
According to the CMF, Mower Tune-Up Month met this criteria,
earning Briggs & Stratton and NWF a Halo Award in the Best
Environmental/Wildlife Campaign category. The annual Mower Tune-Up
Month campaign, which aims to reduce emissions and fuel consumption by
promoting yearly tune-ups, has helped protect the environment by
significantly increasing mower maintenance since the program's
creation in 2002.
"Our unique partnership with the National Wildlife Federation has
provided a powerful platform for generating awareness of the
environmental benefits of mower tune-ups," said George R. Thompson,
vice president, corporate communications for Briggs & Stratton.
"Briggs & Stratton is honored to receive this Halo Award and be
recognized for the program's positive environmental impact."
Through Mower Tune-Up Month, Briggs & Stratton and NWF have
focused on the 40 million U.S. households that don't perform mower
maintenance. By performing a simple mower tune-up, these households
can reduce emission levels up to 50 percent, reduce fuel consumption
up to 30 percent and extend equipment life. Converting even a small
percentage of these households would be a positive step toward
protecting the environment.
"For nearly 70 years, NWF has educated Americans about how to
protect the environment and wildlife in the U.S., and we're pleased to
accept this award honoring our contributions," said Jaime Matyas,
NWF's vice president of cause marketing. "A mower tune-up is an
example of common sense conservation, and this program's success shows
that Americans are willing to perform simple, inexpensive steps to
help the environment."
The Cause Marketing Forum presented Halo Awards in six different
categories on June 19 in New York City. For more information about the
Halo Awards and a complete list of winners, visit
For more information on Mower Tune-Up Month, visit
www.tuneupmonth.com. The site provides helpful tips on selecting the
right maintenance kit, locating retailers and dealers who sell the
kits, and simple how-to instructions for performing a tune-up.
Briggs & Stratton Corporation is the world's largest manufacturer
of small, air-cooled engines for outdoor power equipment, including
lawn mowers, pressure washers and generators. A substantial commitment
to research and development has enabled Briggs & Stratton to reduce
engine emissions by 70 percent since 1990. The engines are backed by
an authorized service network of more than 16,000 U.S. dealers. Briggs
& Stratton engines power equipment in more than 90 countries on all
seven continents. For more information, visit
The National Wildlife Federation, the nation's largest
member-supported conservation education and advocacy group, unites
people from all walks of life to protect nature, wildlife and the
world we all share. The Federation has educated and inspired families
to uphold America's conservation tradition since 1936. For more
information, visit www.nwf.org.
Note: A photo is available at URL:
SOURCE: Briggs & Stratton
Briggs & Stratton
George Thompson, 414-259-5312
Tom Ryan, 414-227-2254
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