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Mad Catz Enters into Multi-Year License Agreement with Technology Innovator amBX for PC Peripherals

SAN DIEGO--(BUSINESS WIRE)--Sep. 14, 2009-- Mad Catz® Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that it has entered into a multi-year licensing agreement with amBX UK Limited (“amBX”). Pursuant to the agreement, Mad Catz has non-exclusive global rights to manufacture, market, and sell PC peripherals that work with the amBX technology, which enables “sensory surround” entertainment experiences and effects.

“We view amBX technology as one of the most exciting emerging innovations in gaming,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. “We look forward to creating a range of amBX-compatible peripherals that enhance the experience of PC gamers worldwide.”

According to Neil MacDonald, CEO of amBX, “As a global leader in gaming peripherals, Mad Catz is an ideal partner for amBX as we are bringing new dimensions to the gaming experience with our immersive entertainment technology.”

About Mad Catz Interactive, Inc.

Mad Catz is a global leader in providing innovative peripherals for the interactive entertainment industry. Mad Catz designs and markets accessories for videogame systems and publishes videogame software, including the industry-leading GameShark videogame enhancements, under its Mad Catz, GameShark and Joytech brands. Mad Catz also designs and markets mice, keyboards, headsets, PC gaming controllers and other PC peripherals through its Saitek brand, and manufactures and markets proprietary portable earphones under its AirDrives brand. Mad Catz distributes its products through most of the leading retailers offering interactive entertainment products throughout North America and Europe, and is growing its distribution reach in Asia. For additional information please go to, as well as, and

About amBX UK Ltd.

amBX UK Ltd is a technology licensing business. amBX technology delivers full “sensory surround” entertainment experiences. amBX enables content creators to add real world effects using light, colour, rumble and air flow, through licensed amBX devices, to the virtual worlds of computers, games, music, movies and TV entertainment. With amBX the entertainment world can be brought into the real world to create incredible immersive experiences. amBX is a privately owned UK business whose team includes the inventors of amBX technology which was originally developed within Philips Research Laboratories. amBX UK Limited was formed in 2008 with the backing of Prime Technology Ventures (PTV), a leading independent pan-European venture capital firm headquartered in the Netherlands, and management.

Safe Harbor for Forward Looking Statements: This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "should," "plan," "goal," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company's licenses; competitive developments affecting the Company's current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company's reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators.

Source: Mad Catz® Interactive, Inc.

Mad Catz
Stewart Halpern, 800-831-1442
Chief Financial Officer
Jaffoni & Collins Incorporated
Joseph Jaffoni, Norberto Aja, Jim Leahy

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