SAN DIEGO--(BUSINESS WIRE)--Feb. 19, 2008--Mad Catz Interactive,
Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment
accessory provider, announced today that it has begun shipping its
next generation of AirDrives(TM) designed specifically for the Apple
iPhone. Based on proprietary InAir(TM) innovative personal audio
technology, the new AirDrives for iPhone provides superior comfort,
fit, and sound quality along with a high performance microphone which
also serves as a send/end button for answering and terminating calls.
Darren Richardson, President and Chief Executive Officer of Mad
Catz, commented, "In the six months since its release, Apple's iPhone
is indisputably one of the most sought after consumer products
worldwide and Mad Catz believes its innovative AirDrives headphones
enhance the utility of this leading-edge platform. Combining voice
capability with AirDrives' existing technology allows users the
seamless integration of music selections, conversations and their
surroundings. We look forward to bringing this virtual communication
experience to consumers throughout 2008."
In conjunction with this new product offering, Mad Catz will move
the pricing of its existing AirDrives and AirDrives for Kids
headphones to $79.99 and $49.99, respectively.
The Airdrives for iPhone is currently available for purchase
through the Mad Catz websites (www.madcatz.com, www.gameshark.com and
www.airdrives.com).
The AirDrives for iPhone headset and Airdrives headphones feature
a unique, outer-ear design that makes use of directional sound
allowing users to remain alert and socially engaged while providing a
distinctive listening experience. The patent-pending technology is
designed with sound quality, overall comfort, and long-term ear health
in mind and is compatible with iPods, Mp3 players, computers, portable
DVD systems and now the iPhone. Testing indicates that AirDrives
passes the House Ear Institute and OSHA (Occupational and Safety
Health Administration) standards for all-day listening based on sound
pressure levels detected at the inner ear. The retail price is $99.99
for the Airdrives iPhone headset, $79.99 for AirDrives headphones and
$49.99 for AirDrives for Kids. For more information or for high
definition photos of the products, please visit www.airdrives.com or
www.madcatz.com.
About Mad Catz Interactive, Inc.
Mad Catz is a global leader in providing innovative peripherals
for the interactive entertainment industry. Mad Catz designs and
markets accessories for video game systems and publishes video game
software, including the industry-leading GameShark video game
enhancements, under its Mad Catz, GameShark and Joytech brands. Mad
Catz also designs and markets mice, keyboards, headsets, PC gaming
controllers and other PC peripherals through its Saitek brand, and
recently began manufacturing and marketing proprietary portable
earphones under its AirDrives brand. Mad Catz distributes its products
through most of the leading retailers offering interactive
entertainment products and has offices across Canada, Europe and Asia.
For additional information please go to www.madcatz.com, as well as
www.gameshark.com, www.airdrives.com, www.saitek.com and
www.joytech.net.
Safe Harbor for Forward Looking Statements: This press release
contains forward-looking statements about the Company's business
prospects that involve substantial risks and uncertainties. The
Company assumes no obligation to update the forward-looking statements
contained in this press release as a result of new information or
future events or developments. You can identify these statements by
the fact that they use words such as "anticipate," "estimate,"
"expect," "project," "intend," "should," "plan," "goal," "believe,"
and other words and terms of similar meaning in connection with any
discussion of future operating or financial performance. Among the
factors that could cause actual results to differ materially are the
following: the ability to maintain or renew the Company's licenses;
competitive developments affecting the Company's current products;
first party price reductions; the ability to successfully market both
new and existing products domestically and internationally;
difficulties or delays in manufacturing; or a downturn in the market
or industry. A further list and description of these risks,
uncertainties and other matters can be found in the Company's reports
filed with the Securities and Exchange Commission and the Canadian
Securities Administrators.
CONTACT: Mad Catz Interactive, Inc.
Stewart Halpern, 619-321-3550
Chief Financial Officer
or
Jaffoni & Collins Incorporated
Joseph Jaffoni, David Jacoby
212-835-8500
mcz@jcir.com
SOURCE: Mad Catz Interactive, Inc.