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|Mad Catz(R) Pledges Support to National Breast Cancer Foundation with Release of Joytech(R) Nintendo(R) DS Lite(TM) Pink Tech Pack|
SAN DIEGO, Oct. 16 /PRNewswire-FirstCall/ -- Mad Catz Interactive, Inc. (Amex: MCZ; TSX), a leading third-party interactive entertainment accessory provider announced today a partnership with the National Breast Cancer Foundation, Inc. by which the charity will receive 10% of the net wholesale price from the sale of the Nintendo DS Lite Pink Tech Pack sold within the continental United States of America.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030314/LAF049LOGO )
"Mad Catz is proud to offer our support to the National Breast Cancer Foundation," said Darren Richardson, President and Chief Executive Officer of Mad Catz. "We are particularly pleased that our recently acquired Joytech brand was able to offer this unique accessory solution to both expand our opportunities within the market while supporting this important foundation."
Speaking for the National Breast Cancer Foundation, President and CEO Janelle Hail commented, "Mad Catz and Joytech are trusted brands that appeal to millions of gamers across America and thus we look forward to working with Mad Catz to raise awareness further through a bespoke product such as this."
The Joytech branded special edition DS Lite Tech Pack contains all pink accessories designed to target the rapidly growing female gamer market, including: Carry Case, In-Car Power Adapter, USB Charge Cable, 2 Game Cases and 2 Stylus Pens. The packaging informs customers of the contribution made to the foundation on their behalf with each purchase.
The Nintendo DS Lite Pink Tech Pack is available now at Circuit City with an MSRP of $19.99.
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About Mad Catz Interactive, Inc.
Mad Catz is a leading provider of innovative peripherals for the worldwide interactive entertainment industry. Mad Catz designs and markets accessories for video game systems and publishes video game software, including the industry leading GameShark brand of video game enhancements. Mad Catz has distribution through most leading retailers offering interactive entertainment products. Mad Catz has its operating headquarters in San Diego, California and offices in Canada, Europe and Asia. For additional information go to http://www.madcatz.com. For further information on Joytech peripherals, please visit: http://www.joytech.net
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SOURCE Mad Catz Interactive, Inc.