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|AirDrives™ New Hybrid Earphones with InAir™ Technology to be Introduced at DigitalLife Press Preview|
Unique, Patented Outer-Ear Design Offers a Soundtrack for Everyday Activities
SAN DIEGO, Calif. (July 12, 2007) ─ AirDrives™ new hybrid earphones with InAir™ Technology will be introduced at the DigitalLife Press Preview in New York on July 12. InAir Technology, an innovative personal audio technology, is the force behind AirDrives hybrid, stereo earphones, a design which blends music with life's surroundings. AirDrives creates a wide-open sound experience that enables listeners to tune into life while enjoying their favorite music, eliminating the need to choose between music and social interaction.
AirDrives are the perfect audio accessory for integrating music into everyday activities. Ken Wright, creator and designer of AirDrives, stated “We saw the need for a new hybrid earphone design that delivers dynamic sound while allowing users to hear what's going on around them. Using AirDrives adds a soundtrack to your life, enhancing any activity from workdays to workouts. From office managers who won't allow MP3 players in the workplace fearing employees would miss important phone calls, to joggers who want to be aware of oncoming traffic or chat with friends, AirDrives' breakthrough design makes it possible to add music when you otherwise wouldn't.”
We believe everyone – especially parents - will also appreciate the inherent safety of AirDrives. The open architecture leaves the auditory canal unplugged, thus protecting ears from potentially damaging decibel levels typically associated with conventional ear buds. It was Wright's personal concern about the safety and long-term health of his own daughter's hearing that prompted him to create the technology that powers AirDrives.
Using proprietary InAir Technology, AirDrives hybrid, stereo earphones were created with speakers that lay on the outside of the ear, which helps to deliver rich, natural sound and makes them more comfortable than conventional ear buds and earphones. In addition, audiologist testing indicates that AirDrives passes the House Ear Institute and OSHA (Occupational and Safety Health Administration) standards for all-day listening based on sound pressure levels detected at the inner ear. This added element of hearing protection, combined with AirDrives' performance-driven magnesium design for lightweight, directional sound control, makes the earphones a safe and durable option no matter what your activity.
AirDrives hybrid, stereo earphones for Kids feature the same unique, outer-ear design and quality listening experience, but are designed for kids or those with smaller ears. Both models have sleek molded ear grips that form to fit your ears, and can be tightened for intense sports or loosened for all day comfort.
AirDrives are compatible with iPod, MP3 Players, computers and portable DVD systems, and will be available at major retailers beginning September 2007. The suggested retail price is $99.99 for AirDrives, and $69.99 for AirDrives for Kids. To obtain more information about AirDrives, visit www.AirDrives.com. About InAir™ Technology
AirDrives™ hybrid, stereo earphones utilize the proprietary InAir™ Technology. For more information on this technology, please visit www.inairtechnology.com. In 2006, the InAir Technology was acquired by Mad Catz, Inc., (“Mad Catz”) whose parent company is a publicly-traded company listed on the American and Toronto Stock Exchanges (ticker symbol MCZ). Mad Catz is headquartered in San Diego, California. Patents pending.
About Mad Catz Interactive, Inc.
Mad Catz is a worldwide leader of innovative peripherals for the interactive entertainment industry. Mad Catz designs and markets a range of accessories for video game systems and publishes video game software, including the industry-leading GameShark brand of video game enhancements. Mad Catz has distribution through most leading retailers offering interactive entertainment products. Mad Catz has its operating headquarters in San Diego, California, and offices in Canada, Europe and Asia. For additional information go to www.madcatz.com.
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