CARUTHERSVILLE, Mo., June 10 /PRNewswire-FirstCall/ -- Isle of Capri
Casinos, Inc. (Nasdaq: ISLE) (the "Company") marked a significant milestone in
the implementation of the Company's new strategic plan today, when the former
Casino Aztar in Caruthersville, Mo., was re-branded as the Company's first
Lady Luck casino.
The re-introduction of the Lady Luck brand is part of the Company's
overall strategic plan, focused on increasing free cash flow through organic
growth opportunities and matching customer desires to casino products. The
casino was acquired in 2007 from Aztar Corporation.
Virginia McDowell, the Company's president and chief operating officer,
was on hand in Caruthersville and said, "Customer research overwhelmingly
showed us that our patrons were interested in the re-introduction of the Lady
Luck brand, and we are delivering. While the changes we have made at the
Caruthersville property today are relatively small, they are the beginning of
a larger effort over the next year to create a better experience for our
customers, including renovations to the entertainment lounge and restaurant."
Isle of Capri Casinos, Inc., founded in 1992, is dedicated to providing
its customers with an exceptional gaming and entertainment experience at each
of its 18 casino properties. The Company owns and operates casinos in Biloxi,
Lula and Natchez, Mississippi; Lake Charles, Louisiana; Bettendorf, Davenport,
Marquette and Waterloo, Iowa; Boonville, Caruthersville, Kansas City,
Missouri; two casinos in Black Hawk, Colo.; and a casino and harness track in
Pompano Beach, Florida. Isle of Capri Casinos' international gaming interests
include a casino that it operates in Freeport, Grand Bahama, a casino in
Coventry, England, and a two-thirds ownership interest in casinos in Dudley
and Wolverhampton, England.
This press release may be deemed to contain forward-looking statements,
which are subject to change. These forward-looking statements may be
significantly impacted, either positively or negatively by various factors,
including without limitation, licensing, and other regulatory approvals,
financing sources, development and construction activities, costs and delays,
weather, permits, competition and business conditions in the gaming industry.
The forward-looking statements are subject to numerous risks and uncertainties
that could cause actual results to differ materially from those expressed in
or implied by the statements herein.
Additional information concerning potential factors that could affect the
Company's financial condition, results of operations and expansion projects,
is included in the filings of the Company with the Securities and Exchange
Commission, including, but not limited to, its Form 10-K for the most recently
ended fiscal year.
Isle of Capri Casinos, Inc.,
Dale Black, Chief Financial Officer-314.813.9327
Allan B. Solomon, Executive Vice President-561.995.6660
Jill Haynes, Senior Director of Corporate Communication-314.813.9368
NOTE: Other Isle of Capri Casinos, Inc. press releases and a corporate
profile are available at http://www.prnewswire.com. Isle of Capri Casinos,
Inc.'s home page is http://www.islecorp.com.
SOURCE Isle of Capri Casinos, Inc.
Chief Financial Officer
Allan B. Solomon
Executive Vice President
Senior Director of Corporate Communication
all of Isle of Capri Casinos, Inc.