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Isle of Capri Introduces First Lady Luck Casino in Caruthersville

CARUTHERSVILLE, Mo., June 10 /PRNewswire-FirstCall/ -- Isle of Capri Casinos, Inc. (Nasdaq: ISLE) (the "Company") marked a significant milestone in the implementation of the Company's new strategic plan today, when the former Casino Aztar in Caruthersville, Mo., was re-branded as the Company's first Lady Luck casino.

The re-introduction of the Lady Luck brand is part of the Company's overall strategic plan, focused on increasing free cash flow through organic growth opportunities and matching customer desires to casino products. The casino was acquired in 2007 from Aztar Corporation.

Virginia McDowell, the Company's president and chief operating officer, was on hand in Caruthersville and said, "Customer research overwhelmingly showed us that our patrons were interested in the re-introduction of the Lady Luck brand, and we are delivering. While the changes we have made at the Caruthersville property today are relatively small, they are the beginning of a larger effort over the next year to create a better experience for our customers, including renovations to the entertainment lounge and restaurant."

Isle of Capri Casinos, Inc., founded in 1992, is dedicated to providing its customers with an exceptional gaming and entertainment experience at each of its 18 casino properties. The Company owns and operates casinos in Biloxi, Lula and Natchez, Mississippi; Lake Charles, Louisiana; Bettendorf, Davenport, Marquette and Waterloo, Iowa; Boonville, Caruthersville, Kansas City, Missouri; two casinos in Black Hawk, Colo.; and a casino and harness track in Pompano Beach, Florida. Isle of Capri Casinos' international gaming interests include a casino that it operates in Freeport, Grand Bahama, a casino in Coventry, England, and a two-thirds ownership interest in casinos in Dudley and Wolverhampton, England.

This press release may be deemed to contain forward-looking statements, which are subject to change. These forward-looking statements may be significantly impacted, either positively or negatively by various factors, including without limitation, licensing, and other regulatory approvals, financing sources, development and construction activities, costs and delays, weather, permits, competition and business conditions in the gaming industry. The forward-looking statements are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements herein.

Additional information concerning potential factors that could affect the Company's financial condition, results of operations and expansion projects, is included in the filings of the Company with the Securities and Exchange Commission, including, but not limited to, its Form 10-K for the most recently ended fiscal year.

    Isle of Capri Casinos, Inc.,
        Dale Black, Chief Financial Officer-314.813.9327
        Allan B. Solomon, Executive Vice President-561.995.6660
        Jill Haynes, Senior Director of Corporate Communication-314.813.9368

NOTE: Other Isle of Capri Casinos, Inc. press releases and a corporate profile are available at Isle of Capri Casinos, Inc.'s home page is

SOURCE Isle of Capri Casinos, Inc.

Dale Black
Chief Financial Officer
Allan B. Solomon
Executive Vice President
Jill Haynes
Senior Director of Corporate Communication
all of Isle of Capri Casinos, Inc.

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