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Hasbro Interactive Launches Games for Windows CE
BEVERLY, Mass.--(BUSINESS WIRE)--Jan. 7, 1999-- Leading interactive games publisher Hasbro Interactive announced today it will introduce games that will run on Microsoft's Windows® CE operating system. The company will launch four games this year, starting with Windows CE versions of Hasbro Interactive's best-selling flagship titles Monopoly® and Scrabble® releasing in March. Hasbro Interactive is the first software publisher outside of Microsoft to offer branded interactive games for the Windows CE platform at retail. The games will sell for approximately $30 in stores.

``The demand for hand-held computer devices with Windows CE is growing dramatically. People want something small that they can use to keep organized while away from the office or home.'' said Hasbro Interactive President, Tom Dusenberry. ``The games we are developing for the Windows CE platform take up little space and provide lots of fun wherever you are. There's no better way to pass time or take a break when you are on the go all the time,'' Dusenberry added.

With this latest move onto a new platform, Hasbro Interactive, leader in the interactive family entertainment category, capitalizes on its acclaimed expertise in bringing classic games to life on the computer. The company is planning to ship a quartet of extremely strong titles to retail in March of 1999, including Windows CE based versions of all-American favorites Monopoly, Scrabble, Trivial Pursuit® and Slingo®.

Recognizing research indicating that Windows CE customers are heavy Internet users, Hasbro Interactive will offer for the first time ever downloadable versions of its CE games at its own online store and at its retail partners' sites. Additionally, the games will be widely available in the traditional computer and software retail channels throughout the country.

With this new initiative, Hasbro Interactive is at the very forefront of establishing branded, high-quality interactive gaming for the Windows CE platform, which until now has been characterized by generic, non-branded shareware games. Capitalizing on its library of well-recognized brands and games that people know and love, Hasbro Interactive brings the fun of gaming onto multiple interactive platforms, from the computer to console stations and now onto Microsoft's operating system, Windows CE. The launch of Windows CE games clearly reinforces Hasbro Interactive's leadership position as an innovative, multi-platform interactive entertainment publisher.

For more information, visit the Hasbro Interactive Web site at www.hasbro-interactive.com.

Hasbro Interactive, Inc. is a leading all-family interactive games publisher, formed in 1995 to bring to life on the computer the deep library of toy and board games of parent company, Hasbro, Inc. (AMEX: HAS). Hasbro Interactive has expanded its charter to include original and licensed games for the PC, the PlayStation® and Nintendo® 64 game consoles and for multi-player gaming over the Internet. Headquartered in Beverly, Massachusetts, Hasbro Interactive has offices in the U.K., France, Germany, Japan and Canada.

(c) 1999 Hasbro Interactive, Inc. / Hasbro, Inc. Monopoly is a registered trademark of Hasbro, Inc. Scrabble is a trademark of Hasbro in the United States and Canada. Scrabble rights elsewhere in the world are held by J.W. Spear & Sons, PLC. Trivial Pursuit is a registered trademark of Horn Abbot Ltd. Slingo is a registered trademark of Slingo, Inc. Windows is a registered trademark of Microsoft Corporation


Contact:
     Hasbro Interactive             Agnew, Carter, McCarthy
     Dana Henry                     Cale Barrett
     (978) 921-3759                 (617) 437-7722
     dhenry@hasbro.com              cbb@acm-pr.com