PAWTUCKET, R.I.--(BUSINESS WIRE)--March 3, 1998--Hasbro Inc.
(ASE:HAS) announced today that it is forming a new Hasbro Games Campus.
The new campus will provide the global marketing and product
development teams from Hasbro's Milton Bradley, Parker Brothers and
Hasbro Interactive units with a single facility designed to foster
creativity in a campus atmosphere in Beverly, Mass.
"Hasbro is a worldwide leader in games because of our people and
our brands," said Bob Wann, Hasbro's Global Brand Group General
Manager of Games. "Our Hasbro Games Campus will enable our global
marketing and product development teams to share information and
ideas more efficiently and effectively in a dynamic and stimulating
The establishment of the Hasbro Games Campus is expected to
result in the transfer of approximately 100 employees -- made up of
global marketing and product development teams -- from the Company's
East Longmeadow, Mass. facility. Hasbro will continue to employ
approximately 1,800 people in manufacturing, sales, marketing and
administration in East Longmeadow. The Company will continue to
sell products under both the Milton Bradley and Parker Brothers
The formation of the Hasbro Games Campus will be effective in
the late summer and is one in a series of moves the Company is
making to further its mission of being a leader in the children's
and family leisure time and entertainment industry. In December
1997, the Company announced a Global Integration and Profit
Enhancement program designed to leverage its core brands and
financial strengths on a global basis.
Wayne Charness, 401/727-5983
In E. Longmeadow:
Mark Morris, 413/525-6411