Visa Brings Modern Convenience and Financial Literacy Tools to New Version of Classic Game
EAST LONGMEADOW, Mass. & SAN FRANCISCO--(BUSINESS WIRE)--March 8,
2007--Later this year, life will literally take Visa!
When it launches this summer, Hasbro, Inc.'s (NYSE: HAS) new THE
GAME OF LIFE: Twists & Turns Edition will be the first major board
game in America to replace cash with a Visa-branded card as the
preferred form of currency. Visa will also provide financial literacy
enhancements within the game to teach children and consumers of all
ages the benefits of proper money management.
"The flagship version of THE GAME OF LIFE has been updated many
times since its launch in 1960 to ensure that it matches modern-day
life," said Matt Collins, Vice President of Marketing. "When we
started to design a completely new edition of the popular game, we
knew it was also time to reflect the way people choose to pay and be
paid - and replacing cash with Visa was an obvious choice."
In the new edition, each player will receive a Visa-branded card
at the start of the game. A new electronic "LIFEPod" -- which replaces
the spin wheel from the classic game -- acts like a personal assistant
and serves as the electronic banking unit, storing each of the
players' financial data as well as their status in the game.
In addition to including a Visa-branded card, the new THE GAME OF
LIFE: Twists & Turns Edition allows players to choose four different
non-linear paths while pursuing their life goals. The game board
features four quadrants: Live It (adventure track), Love It (family
track), Learn it (college track), and Earn It (career track). Players
will be able to move between quadrants or stay in one area for the
duration of the game. Additionally, players will determine the length
of the game by selecting the number of 'years' (or turns) that will be
included in the game.
And most significantly, the winner is no longer the person who
accumulates the most money, but rather earns the most "life points",
which is a combination of wealth and life experiences.
"Integration into THE GAME OF LIFE: Twists & Turns Edition was a
natural fit for Visa," said Susanne Lyons, chief marketing officer,
Visa USA. "The latest enhancement is a powerful illustration of
consumer preference to pay with Visa for everyday purchase and
once-in-a-lifetime experiences. The game also highlights the
importance of education and experiencing life to its fullest, which
synch up nicely with the Visa brand."
In addition to incorporating a Visa-branded card as its official
currency, THE GAME OF LIFE: Twists & Turns Edition will feature
elements of Visa's award-winning financial literacy curriculum
Practical Money Skills for Life. For more information about Visa's
commitment to financial literacy please visit
THE GAME OF LIFE: Twists & Turns Edition will be available in
August 2007 for an approximate retail price of $34.99.
The original THE GAME OF LIFE will remain on sale alongside the
new edition and will continue to use paper money. The flagship version
launched in 1960 to celebrate the 100th anniversary of the Milton
Today, THE GAME OF LIFE is played all over the world in 20
different languages and is part of the permanent collection of the
National Museum of American History of the Smithsonian Institute.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family
leisure time entertainment products and services, including the
design, manufacture and marketing of games and toys ranging from
traditional to high-tech. Both internationally and in the U.S., its
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS
OF THE COAST brands and products provide the highest quality and most
recognizable play experiences in the world.
Visa USA is the nation's leading payment brand and largest payment
system, enabling banks to provide their consumers and business
customers with a wide variety of payment alternatives tailored to meet
their evolving needs. Visa USA is committed to increasing the choice,
convenience, acceptance and security of Visa payments for all
stakeholders in the payment system -- members, cardholders and
merchants. Through its 13,369 member financial institutions, more than
500 million Visa-branded cards have been issued to cardholders in the
United States. Worldwide, cardholders in more than 150 countries carry
more than 1 billion Visa-branded cards, accounting for more than $3
trillion in annual transaction volume. VisaNet, Visa's global
processing system and the world's largest financial network, processes
transactions with unparalleled reliability. Visa offers a trusted,
reliable and convenient way to access and mobilize financial resources
-- anytime, anywhere, anyway.
CONTACT: Hasbro Games
Pat Riso, 413-526-2307
Michael Rolnick, 415-932-2384
SOURCE: Hasbro, Inc.