Now Tweens Can Talk, Send Text Messages and Take Photographs
with No Airtime Charges or Calling Plan
PAWTUCKET, R.I.--(BUSINESS WIRE)--Feb. 10, 2005--
"Who's in your Chat Zone?" will be the question on every tween's
lips this summer as the CHATNOW communication system hits store
shelves nationwide. Introduced by Hasbro, Inc.'s (NYSE: HAS) Tiger
Electronics, the CHATNOW Two-Way Radio Communicator is the new
personal communicator that allows kids to be in touch with their
friends and family in up to a two-mile range without paying for
airtime or signing a calling plan contract. With the CHATNOW
Communicator tweens can talk to their friends, send text messages and
even take digital pictures!
"Today's tweens ask for cell phones but many parents don't feel
they are ready for the responsibility and won't make the financial
obligation," said Duncan Billing, chief marketing officer for Hasbro,
Inc. "CHATNOW satisfies the whole family - kids get a really cool
communication system made just for them and, unlike a cell phone,
parents won't incur airtime charges or have to commit to a calling
CHATNOW hand-held communicators allow kids to 'call' or 'text'
their friends as much as they want within range. Each CHATNOW
communicator has its own seven digit 'Buddy Number' which can be used
just like a phone number so kids can contact each other directly.
Users can create a personal 'Buddy List' with their friends' numbers
so their best friends are never more than the touch of a button away.
With a built-in digital camera kids can save and assign a photo to
each of their friends 'Buddy Numbers' so when they chat their stored
picture will appear on their CHATNOW screen. No time to Chat? Not a
problem! With CHATNOW tweens can send a private text message to anyone
in their buddy list.
In addition, CHATNOW Communicators have several other 'cell
phone-like' features. With the digital camera kids can take and store
up to 30 images that can be viewed on the unit's black and white
screen. Photos can be animated to make it look like their friend is
really 'talking' or accessorized using add-on props like goofy eyes or
wacky hair-dos! CHATNOW also features ten special ring tones as well
as a flashing light to let users know they have an incoming call or
message. Text message features include predictive text, preset
messages and a choice of 15 expressive emoticon symbols for tweens to
personalize their text messages.
Modeled after popular cell phone styles, CHATNOW Communicators
will be available in two designs: the traditional 'flip' style
featuring a foldable keypad and a 'slide' style featuring a keypad
that slides out from inside the handset. CHATNOW Communicators will be
available in a variety of colors.
CHATNOW Communicators (ages 8 years and up) will be available
nationwide in August for the approximate retail price of $74.99 per
set. Each set contains two units so you can start chatting right out
of the box! Accessories include colorful and stylish snap-on
faceplates, chic carry cases and 'hands-free' earpieces; all sold
Hasbro (NYSE: HAS) is a worldwide leader in children's and family
leisure time entertainment products and services, including the
design, manufacture and marketing of games and toys ranging from
traditional to high-tech. Both internationally and in the U.S., its
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS
OF THE COAST brands and products provide the highest quality and most
recognizable play experiences in the world.
CONTACT: LITZKY PUBLIC RELATIONS
Josslynne Lingard/Marni Goldberg