About BakBone

Printer Friendly Version  E-mail this page

Investor Relations

News Releases

Printer Friendly Version View printer-friendly version
<< Back
BakBone Enhances Channel Advantage Program; BakBone Unveils New Partner Advisory Council; Announces Inaugural Partner Summit

SAN DIEGO--(BUSINESS WIRE)--Oct. 4, 2005--BakBone Software(R) (TSX:BKB)(Pink Sheets:BKBO), a global provider of data protection software, today announced significant enhancements to its North American channel partner program, Channel Advantage, which include new tools and features designed to make it easier for BakBone resellers to sell BakBone products and boost their profitability. As part of its ongoing commitment to partners, BakBone has implemented a Partner Advisory Council and announced its inaugural Partner Summit to be held at the W Hotel in San Diego, January 17-19, 2006.

While the various partner levels, including Distributor, Platinum Reseller, Silver Reseller and Authorized Reseller, remain unchanged, the new structure of BakBone's Channel Advantage program now adds more benefits to each level of accreditation, such as web-based sales certification training courses and pre-qualified end user leads, and is designed to help partners receive competitive discounts more quickly. Upon registering an account through Lead Registration, resellers can take advantage of preferred discounts and price protection.

"Providing our partners deeper discounts along with better tools to market their services and manage their accounts is another step in our commitment to building a market-leading channel program," said Scott Petersen, vice president of North American sales for BakBone. "With 100 percent of BakBone's business coming through its VAR and OEM channel, our partners play a pivotal role in helping us break away from the competition, and we view the Channel Advantage program as critical to driving our mutual growth and success."

To empower resellers with award-winning data protection software that is reliable, simple to use and easy to deploy, the new Channel Advantage program introduces an upgraded web portal. The enhanced online resource offers a Knowledge Base that provides quick links to technical help, marketing materials such as technical collateral, competitive analyses and price configuration tools, as well as details on timely promotions, discounts and other reseller-specific information. Partners may also take advantage of web-based certification and sales training to enhance technical understanding of NetVault's advanced features and benefits. Additionally, by moving away from a more traditional cooperative marketing program to Marketing Development Funding (MDF), once they receive BakBone authorization, partners become eligible for co-funding for promotions tailored more specifically to their individual marketing or sales needs.

In addition to the Channel Advantage program upgrades, BakBone also unveiled its newly formed Partner Advisory Council (PAC), which meets for the first time on January 17, 2006. Comprised of a select group of nine key channel partners from across the U.S. representing Commercial, Federal and State Government market sectors, the PAC offers partners a forum in which to provide valuable input into BakBone's product roadmap, technology development and strategy, as well as feedback on further strengthening and building partner relationships.

"We are very excited to be included in BakBone's Partner Advisory Council," said Bill Nowlin, president, Custom Storage, Inc. "BakBone's commitment to supporting the channel and to developing products that deliver value to our customers gives us confidence in our decision to embrace the NetVault product line. With powerful products, improved partner tools and a vision that is aligned with our own corporate goals, BakBone's Channel Advantage Program offers a compelling value proposition that further bolsters an already rewarding and profitable relationship."

About BakBone Software, Inc.

BakBone Software is a leading international data protection solution provider that develops and distributes data backup, restore and disaster recovery software for network storage and open-systems environments. BakBone delivers scalable solutions that address the complex demands of large enterprise environments, as well as small- to medium-size businesses. Founded in 2000, BakBone products are used by Fortune 1000 corporations and domestic and international government entities. Distributed through a select global network of OEM partners, resellers and solution providers, interested companies can learn more information about BakBone's products and services at www.bakbone.com or email info@bakbone.com.

Safe Harbor

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause BakBone's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. The potential risks and uncertainties may include, but are not limited to, competition in our target markets, potential capital needs, management of future growth and expansion, risk of third-party claims of infringement, protection of proprietary information, customer acceptance of the Company's products and fee structures, and the success of BakBone's brand development efforts, as well as risks associated with strategic alliances, reliance on distribution channels, product concentration, need to develop new and enhanced products, potential product defects, our ability to hire and retain qualified employees and key management personnel, and risks associated with changes in domestic and international market conditions and the entry into and development of international markets for the Company's products. Our forward-looking statements should be considered in the context of these and other risk factors disclosed in our most recent report filed with the Securities and Exchange Commission, which may be found at www.sec.gov, as well as those risk factors disclosed in our current report filed with the Canadian Securities Administrators, which is available on SEDAR at www.sedar.com. All future written and oral forward-looking statements made by us or on our behalf are also subject to these factors. BakBone assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made.

BakBone(R), BakBone Software(R), NetVault(R), Application Plugin Module(TM), APM(TM) and the BakBone logo(R) are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.

CONTACT: BakBone Software
Dani Kenison, 858-795-7584
Email: dani.kenison@bakbone.com

SOURCE: BakBone Software