SPARKS, Md.--(BUSINESS WIRE)--Feb. 16, 2012--
McCormick & Company, Incorporated (NYSE:MKC), a global leader in flavor,
announced the publication of its Garam Masala-scented 2011 annual report.
Cover of 2011 scented annual report speaks to McCormick's expansion in India. (Photo: McCormick & Company, Incorporated)
The pleasant scent of garam masala is paired with McCormick’s financial
results in the 2011 annual report. Over the years, investors have been
led to McCormick’s annual report, by following the smell of nutmeg,
cardamom, and cinnamon among others. McCormick produces the only scented
annual report and has been doing so for more than 30 years.
Garam masala is a sweet aromatic spice blend that brings a warm exotic
flavor and has been called the “heart” of Indian cuisine. The
ingredients vary from region to region, but each include a blend of
coriander, black pepper, cumin, cardamom and cinnamon. The mix is used
in cooking or as a finishing touch in a curry or other Indian dish.
India is one of the highest per capita spice consumption nations –
estimated at five times the United States. In 2010 and 2011, McCormick
expanded into this important market with two joint ventures.
Schmitz Press applied the scent of garam masala after the printing of
the annual report was completed. A glaze, the color and consistency of
honey, contains the scent and is rolled over a select number of pages
after the ink dries.
The financial news included in the 2011 Annual Report is positive as the
report details a financial performance that met or exceeded McCormick’s
financial objectives for the year, including $3.7 billion in annual
sales. The report also details the company’s global expansion, product
innovation and the contributions of 9,500 global employees who make it
all happen. Also included in the report is more background on the five
strategic focus areas for McCormick – Passion for Flavor, Power of
People, Taste You Trust, Inspiring Healthy Choices and Delivering High
McCormick’s 2011 Annual Report is also available online at: www.mccormickcorporation.com.
McCormick & Company, Incorporated is a global leader in flavor. With
more than $3 billion in annual sales, the Company manufactures, markets
and distributes spices, seasoning mixes, condiments and other flavorful
products to the entire food industry – retail outlets, food
manufacturers and foodservice businesses.
Every day, no matter where or what you eat, you can enjoy food flavored
by McCormick. McCormick Brings Passion to Flavor™.
To learn more please visit us at www.mccormickcorporation.com.
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Source: McCormick & Company, Incorporated
McCormick & Company, Incorporated
Robinson (410) 527-6004 or email@example.com
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