Ten Initial Stores to Open in Northern California
PLEASANTON, Calif., Aug. 9 /PRNewswire-FirstCall/ -- Ross Stores, Inc.
(Nasdaq: ROST), the second largest off-price company in the nation, announced
the upcoming launch of dd's DISCOUNTS(SM), a new off-price concept targeting
lower income consumers. The new stores, dd's DISCOUNTS(SM), will offer
exceptional values on brand name fashions typically featured in moderate
department and national discount stores, but at prices 20 to 70 percent lower
The first three locations will grand open Saturday, August 14th in
Vallejo, San Leandro and Fresno, California. Seven additional stores are
scheduled to grand open in the Oakland, Sacramento and Fresno markets over the
next two months. These new stores will be conveniently located in smaller,
neighborhood shopping centers in more densely populated urban and suburban
In commenting, Michael Balmuth, Vice Chairman and CEO, said, "dd's
DISCOUNTS(SM) enables us to better serve a customer segment with household
incomes of $30,000 to $40,000, which is generally lower than the targeted Ross
shopper. At dd's DISCOUNTS(SM), our mission is to deliver terrific bargains
on moderate department and national discount store brands in a convenient,
accessible, easy-to-shop environment. Although the value focus is similar,
the majority of labels in these new stores will be different from the brands
featured at our Ross Stores. We believe this is an underserved niche in the
The 25,000-square-foot dd's DISCOUNTS(SM) stores will carry apparel,
footwear and accessories for men, ladies, juniors and children, as well as
large sizes for both men and women, all at everyday discounts of 20 to
70 percent. The stores will also feature terrific bargains on a wide
assortment of fashions and necessities for the home.
About Ross Stores, Inc.
Ross Stores, Inc., a Fortune 500 and Nasdaq 100 (ROST) company
headquartered in Pleasanton, California, is the nation's second-largest
off-price company with 2003 revenues of $3.9 billion. The Company operates
over 600 Ross Dress For Less stores in 26 states and Guam. In addition, it
recently launched a new concept, dd's DISCOUNTS(SM), in the Fall of 2004 with
ten stores in Northern California. Ross Stores offers first-quality, in-
season, name brand and designer apparel, accessories and footwear for the
entire family at everyday savings of 20 to 60 percent off department and
specialty store regular prices. dd's DISCOUNTS(SM) features a more moderate
assortment of first-quality, in-season, name brand apparel, accessories,
footwear and home fashions for the entire family at everyday savings of 20 to
70 percent off moderate department and discount store regular prices.
Additional information is available on the Company's web site at
Ross Stores, Inc.
Vice President, Investor & Media Relations of
Ross Stores, Inc.
1-925-965-4509, or email@example.com
Web site: http://www.rossstores.com
8288 08/09/2004 09:01 EDT http://www.prnewswire.com