ATLANTA, Sept. 18 /PRNewswire/ -- Columbia/HCA Healthcare
Corporation (NYSE: COL) and A.D.A.M. Software, Inc., (Nasdaq: ADAM) announced
today that the two companies will begin working together to provide
healthcare information to consumers through multimedia products.
Columbia is the nation's largest provider of healthcare services.
A.D.A.M. Software is a leading electronic publisher of medical information.
The two will work together to offer videos, CD-ROM programs and other forms of
electronic communication which focus on medical, health and wellness
During the initial phase of the new relationship, Columbia plans to offer
existing A.D.A.M. Software CD-ROM products through Columbia's consumer health
magazines One Source and Friends, as well as over Columbia's internet site and
in hospital gift shops. The CDs include A.D.A.M.: The Inside Story, which
explains the 14 systems that make up the human body, and Nine Month Miracle, a
family-oriented pregnancy program. A.D.A.M.: The Inside Story has received
three awards from the Software Publishers Association, including one for "Best
Home Learning Program." Nine Month Miracle received Newsweek magazine's
"Editor's Choice" award in 1995.
"We believe consumers will find these programs very helpful for educating
themselves about their health. We are pleased to join with A.D.A.M. Software
in order to develop quality health education products for our patients," said
Richard L. Scott, Chairman and Chief Executive Officer of Columbia.
A.D.A.M. Software Chairman Robert S. Cramer, Jr., said. "We are very proud
to be working with Columbia to deliver important health and wellness
information to an even broader base of consumers."
The relationship is expected to grow over time to include additional
A.D.A.M. Software products and the development of specific products for
Columbia is the nation's largest provider of healthcare services with more
than 340 hospitals, 130 surgery centers, and 500 home health locations in 37
states, England and Switzerland. The company is building comprehensive
networks of healthcare services including home health, rehabilitation and
skilled nursing units in local markets around the country.
A.D.A.M. Software creates, publishes and markets educational multimedia
software products that provide anatomical, medical, scientific and health-
related information for both the academic and consumer healthcare markets
worldwide. A.D.A.M. products incorporate internally-developed, original
medical illustrations with text, audio, photography, animation and video in
easy-to-use interactive software applications.
SOURCE A.D.A.M. Software, Inc.
CONTACT: MEDIA: Virginia Crowe, Columbia/HCA Healthcare Corporation, 615-340-5769; or Robert S. Cramer, Jr., A.D.A.M. Software, 800-273-2326 or 770 - 980-0888