RESTON, Va. & LAS VEGAS, Nov 18, 2003 (BUSINESS WIRE) -- Wireless Leader Unveils Monorail Train and Plans to Showcase
Innovative Technology In One-of-a-kind Branding Venue
Nextel Communications, Inc. (NASDAQ:NXTL) announced today it has
signed an agreement with the Las Vegas Monorail Company to expand the
Las Vegas Convention Center Station into an immersive, themed
environment highlighting the industry's latest digital wireless
communications solutions. The station will give Nextel an
unprecedented brand presence, reaching millions of business travelers
who visit Las Vegas each year. In addition to the agreement, Nextel
announced its plans to brand-image a four-car monorail train. Nextel's
15,000-square-foot venue will be housed in the largest station on Las
Vegas' new $650-million, privately funded monorail system. The
transfer point for the Las Vegas Convention Center, which hosts the
largest percentage of Tradeshow Week's top 200 conventions, is
expected to be a destination in-and-of itself, showcasing Nextel's
innovative products and services to the 35 million people who visit
Las Vegas each year.
"Nextel develops and delivers innovative communication solutions
for business customers, and we're taking these solutions to an
extraordinary level with our presence on the Las Vegas Monorail," said
Mark Schweitzer, senior vice president of marketing at Nextel. "This
Station gives customers and prospects a chance to experience the
Nextel brand in both a hands-on and visible way. We're very excited
about the opportunity this brings to Nextel to spread our message as
the premier business communications tool for business 'Doers'. We're
equally proud to partner with the Las Vegas Monorail Company and the
Las Vegas Convention Center to execute this powerful branding, sales
and service concept."
NEXTEL STATION IS ONE-OF-A-KIND WIRELESS EXPERIENCE
The Nextel environment in the station will offer business
travelers a one-of a kind 'wireless experience', including:
- Nextel experts on hand to provide advice and tutorials on
Nextel's wireless solutions, services and products;
- Hands-on, 3D-interactive video displays featuring on-demand
information about products and services that address
individual needs and/or interests, including phones, wireless
data, 802.11b WLAN technology and business applications;
- A state-of-the-art Wireless Lounge;
- A Nextel business theater;
- Concierge services;
- An open-air balcony with views of the 'Las Vegas Strip';
- Convenient access to the convention center & monorail
THE LAS VEGAS MONORAIL PROVIDES ENTERTAINING AND CONVENIENT
When completed in the first quarter of 2004, the Las Vegas
Monorail will connect the casino resorts of the Las Vegas Strip to the
Las Vegas Convention Center. Monorail stations are located at the MGM
Grand, Paris/Bally's, the Flamingo, the Imperial Palace/Harrah's, the
Las Vegas Convention Center, the Las Vegas Hilton and the Sahara.
Plans are also underway for extensions of the system to the Fremont
Street Experience in downtown Las Vegas and McCarran International
The monorail system will travel on a single rail 20 feet above the
ground on average, with a pinnacle that towers 70 feet above the Las
Vegas Convention Center. It will consist of nine trains, each with
four connected cars, and seven stations. Initially, the trains will
run from 6 a.m. until 2 a.m., 365 days a year.
"Nextel's commitment to Las Vegas further substantiates that our
city offers much more than just the weekend getaway. Las Vegas is a
viable and thriving convention and meeting destination, complete with
groundbreaking technology for leisure and business travelers alike,"
said Manuel J. Cortez, president and CEO, Las Vegas Convention and
The monorail will employ the first fully automated control system
network that allows driverless operation and incorporates fail-safe
protection methods throughout the software and equipment, making it
the most technologically advanced urban transportation system in the
world. The train will be able to reach speeds of 50 mph. Passengers
will pay an average of $3.00 per ride.
"We are very pleased with the commitment that Nextel has made to
the Las Vegas Monorail," said John Haycock, chairman of the Las Vegas
Monorail Company. "The Nextel environment on the Las Vegas Convention
Center station will serve the needs of millions of monorail riders and
convention center attendees for many years to come, and in a way that
could be done only in Las Vegas."
During an announcement press conference held outside the Las Vegas
Convention Center, Nextel also unveiled its four-car monorail train.
Amid fireworks, confetti canons and Vegas-style fanfare, the
Nextel-imaged train drove into the scene on the monorail guideway 30
feet above the crowd.
"We are very fortunate to have Nextel as our first station
partner," said Francois Badeau, chairman of TransMax Group, the
company that created the Las Vegas Monorail Team(TM) and led the
charge to develop the Las Vegas Monorail. "It is clear that Nextel
shares our vision of the monorail as an unparalleled marketing vehicle
as well as a unique mode of public transportation. We look forward to
working with them to market their brand and the Las Vegas Monorail
ABOUT NEXTEL COMMUNICATIONS
Nextel Communications, a Fortune 300 company based in Reston, VA,
is a leading provider of fully integrated wireless communications
services and has built the largest guaranteed all-digital wireless
network in the country covering thousands of communities across the
United States. Nextel and Nextel Partners, Inc., currently serve 293
of the top 300 U.S. markets. Through recent market launches, Nextel
and Nextel Partners service is available today in areas of the U.S.
where approximately 248 million people live or work.
ABOUT THE LAS VEGAS CONVENTION AND VISITORS AUTHORITY
The Las Vegas Convention and Visitors Authority (LVCVA) is charged
with marketing Southern Nevada as a tourism and convention destination
worldwide, and also with operating the Las Vegas Convention Center and
Cashman Center. With more than 128,000 hotel rooms in Las Vegas alone
and 9 million square feet of meeting and exhibit space citywide, the
LVCVA's mission centers on attracting ever-increasing numbers of
leisure and business visitors to the area. For more information, go to
Editor's Note: For high-resolution digital images of the Nextel
station and train please contact Beth Passarella at (714) 573-2746 or
e-mail at email@example.com or Joel Shadle at (703) 433-4654 or
e-mail at firstname.lastname@example.org.
SOURCE: Nextel Communications, Inc.
Nextel Communications, Inc., Reston
Margaret Brown, 703-433-4904
Rebecca Gertsmark, 703-433-3776
Kim Craft, 714-573-0842
Marla Malkin, 714-573-0884
Lee Haney, 702-796-1773
Nextel Communications, Inc.
Paul Blalock, 703-433-4300