One videographer will be selected to document the culinary exploration of Pei Wei Chefs across Asia on all-expenses paid trip
SCOTTSDALE, Ariz.-- (BUSINESS WIRE) -- Apr. 9, 2012 -- Pei Wei Asian Diner, the fast-casual restaurant concept by P.F. Chang's China Bistro, is excited to announce a rare opportunity for one lucky videographer. Pei Wei is looking for a talented individual to document its annual culinary innovation tour in Asia on video this June, where its chef-led team will gather inspiration for new recipes and dishes. The call for entries is open from April 9 through April 29, 2012.
This year's trip, called InspirAsia, will explore the marketplaces, local restaurants and signature cuisine of Thailand, Vietnam and Singapore. The selected videographer will spend 10 days capturing the journey and earn $5,000 for the once-in-a-lifetime assignment.
"Traveling abroad and immersing our Innovation Team in local culture and cuisine is the best way to inspire menu ideas," said Chef Mark Miller. "To capture this dynamic process, we're looking for a gifted videographer to document our exploration. We can't wait to find the right talent to join our adventure."
The culinary team at Pei Wei is proud to take fans along on the innovation journey and act as guides throughout the research and development process, illustrating the inspiration behind each dish and how it's brought back to the restaurant. This year's trip will be brought to life online for our fans to follow and share their reactions to the discoveries real-time.
Pei Wei is looking for applicants with a distinctive shooting style, an insatiable curiosity about travel, food and cultural discovery, and the ability to tell a compelling story through video. The selected videographer will be required to shoot footage on-the-fly while the team tastes everything from street food to five-star cuisine, interview local influential chefs, and capture the sights, sounds and flavors of the three countries. Candidates must have the ability to edit short clips daily to upload across Pei Wei's social media channels.
The official call for entries launches April 9 and candidates have until April 29 to apply. As part of the submission process, Pei Wei will ask videographers to show off their talent while completing a specific assignment. For more details or to submit a video application for consideration, please visit http://www.peiweiinspirasia.com.
Travel Along Online
Even if you aren't a videographer, fans can follow the culinary journey to Asia online. Learn more about the videographer applicants on Facebook, get real-time updates from Asia through Twitter, and watch the trip unfold at PeiWeiMarket.com.
"As a chef and member of our Innovation Team, it's my job to share my culinary experiences with our guests, and take fans along the journey with Pei Wei," said Chef Phil Butler. "The goal of PeiWeiMarket.com is to share our travels and reveal the culinary and cultural traditions that inspire Pei Wei's menu, and encourage our fans to explore with us."
To celebrate InspirAsia, Pei Wei invites fans to visit PeiWeiMarket.com, create a Pei Wei Passport (or log in to their existing account) to earn a free Diner Select entrée, with the purchase of a Diner Select. Fans must act fast-this offer is available between April 9 and April 19.
About Pei Wei
Pei Wei Asian Diner, Inc., owned and operated by P.F. Chang's China Bistro, Inc. (NASDAQ: PFCB), offers a menu of fresh, high-quality Asian cuisine. The restaurant provides a comfortable, quick and casual dine-in experience as well as the flexibility, speed and convenience of take-away service. From the exotic aromas rising from the sizzling 600-degree woks to the hip décor, Pei Wei Asian Diner serves freshly prepared and made-to-order dishes from China, Japan, Korea, Thailand and Vietnam in a modern diner environment. Pei Wei Asian Diner currently operates 170 restaurants in 23 states. For more information please visit http://www.peiwei.com.
Source: Pei Wei Asian Diner, Inc.
For Pei Wei Asian Diner, Inc.
Abigail Greenheck, 612-215-3504
Allison Schulder, 480-888-3000