Investor FAQs

1.What does DG do?
 Digital Generation, Inc. (NASDAQ: DGIT) is the world’s leading ad management and distribution platform. DG helps advertisers engage with consumers across television and online media while delivering timely and impactful ad campaigns. Our technology and high quality service help advertisers overcome the fragmentation in the market and get optimal results for their advertising spending.

2.Where is DG located?
 We are headquartered in Irving, TX, with additional offices in New York, Chicago, Los Angeles, Dallas, San Francisco, Delaware, Atlanta, Detroit, Louisville, Boca Raton, Austin, London and Toronto. We have additional international offices in Argentina, Australia, Brazil, China, France, Germany, Greece, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Pakistan, Philippines, Poland, Portugal, Romania, Russia, Singapore, Spain, Sweden, Taiwan and the United Kingdom, and we continue to expand our international presence.

3.What is DG’s ticker symbol and on which exchange is it traded?
  DG trades under the ticker symbol “DGIT” on the NASDAQ.

4.When is DG's year-end?
 Our fiscal year ends each December 31. The company reports financial results subsequent to each quarter ending March 31, June 30, September 30 and December 31.

5.Who is DG’s transfer agent?

6.What are DG’s primary business units?
 DG focuses on the two major advertising channels—television and online media, as well as on opportunities arising from the ongoing convergence of these two ecosystems:


For television media, we electronically distribute advertisements, syndicated programs, and video news releases to traditional broadcasters, online publishers and other media outlets. We operate two nationwide digital networks out of our Network Operation Centers (‘‘NOCs’’) in Atlanta, Georgia and Irving, Texas which link more than 5,000 advertisers, advertising agencies and content owners with morethan 29,000 television, radio, cable, print and web publishing destinations electronically throughout theUnited States, Canada, and Europe. Through our NOCs, we deliver video, audio, image and data content that comprise transactions among advertisers, content owners, and various media outlets, including those in the broadcast industries.


For online media, our online division, MediaMind, offers an integrated campaign management platform that helps advertisers and agencies simplify the complexities of managing their advertising budgets across multiple digital media channels and formats, including online, mobile, rich media, in-stream video, display and search. MediaMind provides our customers with an easy-to-use, end-to-end solution to enhance planning, creative, delivery, measurement and optimization of digital media campaigns. Our solutions are delivered through a scalable technology infrastructure that allows delivery of digital media advertising campaigns of any size.

7.Who are DG’s primary competitors?
 Companies such as Google TV Ads, Comcast, and Deluxe Entertainment Group deliver television advertising spots to satellite TV systems, broadcast TV stations, cable networks and/or cable head ends. At the same time, many companies, including Akamai and Limelight Networks are implementing technologies to distribute video to the established traditional channels and new media outlets.Additionally, numerous companies are offering technologies to distribute video content through avariety of means including software-only solutions at broadcast TV stations. For example, Extreme Reach, Hula MX, and Yangaroo use Internet-based technology to distribute television advertising spots to broadcast TV stations, cable networks and/or cable head ends.

8.Has DG made any acquisitions?
 Yes. Over the past two fiscal years, we have completed several strategic transactions including the following:

  • On October 1, 2010, we acquired the assets and operations of privately-held Match Point Media LLC and its divisions, Treehouse Media Services, Inc. and Voltage Video, Inc. (collectively referred to as ‘‘Match Point’’), a market leader in the customization and distribution of direct response advertising.
  • On April 1, 2011, we acquired substantially all the assets and operations, and assumed certain liabilities, of privately-held MIJO Corporation (‘‘MIJO’’) which provides broadcast and digital media services to the Canadian advertising, entertainment and broadcast industries.
  • On July 26, 2011, pursuant to a tender offer and subsequent merger, we acquired all of the outstanding shares of MediaMind Technologies, Inc. (‘‘MediaMind’’). MediaMind, with its principal office based in Herzeliya, Israel, is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers.
  • On September 1, 2011, we acquired all the equity interests of EyeWonder LLC, and chors GmbH, a German limited liability company, (collectively, ‘‘EyeWonder’’), from Limelight Networks, Inc. (‘‘Limelight’’), a NASDAQ listed company. EyeWonder is a video and rich media advertising business and a leading provider of interactive digital advertising products and services, serving Fortune 1000 companies and premium marketers around the globe.
  • On April 30, 2012, we acquired privately held Peer39 Inc., a leading provider of data based on the content and structure of web pages for the purpose of improving the relevance and effectiveness of online display advertising.

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