Hudson's Bay Company to Introduce London Fog at the Bay and London Fog
                      Diffusion Line at Zellers in 2007

NEW YORK, Oct. 24 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) ("Iconix" or the "Company"), today announced an exclusive retail direct license agreement for its London Fog(R) brand with Hudson's Bay Company ("HBC"), one of the largest and most established retailers in Canada.

HBC has entered into a multi-year license to manufacture and distribute London Fog apparel, accessories and lifestyle products through a two-tiered strategy in its retail stores, the Bay and Zellers. The Bay, with 98 locations across Canada, will carry London Fog and Zellers, with 283 locations, will carry a London Fog diffusion line.

Neil Cole, Chairman and CEO of Iconix, stated, "We are very pleased to partner with HBC, one of the leading and most respected retailers in Canada to build our London Fog brand. Retail direct agreements are an exceptionally powerful and effective way to build lifestyle brands, particularly with an ideal partner such as HBC."

Mark Kinnin, Vice President of Total Brand Management, HBC, said, "London Fog outerwear has incredibly strong brand awareness in Canada and we look forward to continuing to develop London Fog into a lifestyle brand for our customers by rolling out multiple categories as part of a long-term strategy. We are thrilled to be partnering with Iconix on an exclusive basis and are confident that our customers will embrace the London Fog lifestyle."

In the United States, leading outerwear maker Herman Kay holds the London Fog license for men's and women's outerwear and Amerex (USA), Inc. holds the license for children's outerwear.

About HBC:

HBC is Canada's oldest diversified general merchandise retailer operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters and Designer Depot) and discount (Fields) formats. HBC operates over 550 stores located in every province in Canada.

About Iconix:

Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R) and LONDON FOG (R). The Company has also signed a definitive agreement to purchase the MOSSIMO(R) brand, which is pending shareholder approval. The Company licenses its brands, which touch every major segment of retail distribution from the luxury market to the mass market, to a network of leading retailers and manufacturers. Iconix, through its in-house advertising agency, advertises and markets its brands to continually increase consumer awareness and loyalty.

    Contact:  Tara Taff
              Public Relations Manager
              Iconix Brand Group, Inc.
              212-819-2066

              Katherine Raso
              Public Relations, HBC
              416-861-6691


SOURCE  Iconix Brand Group, Inc.
    -0-                             10/24/2006
    /CONTACT:  Tara Taff, Public Relations Manager of Iconix Brand Group,
Inc., +1-212-819-2066; or Katherine Raso, Public Relations of HBC,
+1-416-861-6691/
    /Web site:  http://iconixbrand.com /
    (ICON)

CO:  Iconix Brand Group, Inc.; Hudson's Bay Company
ST:  New York, Canada
IN:  REA FAS
SU:  LIC

BR
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7218 10/24/2006 08:00 EDT http://www.prnewswire.com