NEW YORK, Oct 19, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Iconix Brand Group, Inc., (Nasdaq: ICON) (the "Company") announced today that Peter Cuneo and Mark Friedman have joined its Board of Directors.

Peter Cuneo is currently Vice Chairman of the Board of Marvel Entertainment, Inc. (NYSE) after having served as Marvel's President and CEO for 3 1/2 years until 2003. Marvel licenses its 5000 characters including Spider-Man(R), the Incredible Hulk(R) and X-Men(R) through more than 500 agreements with strategic partners in categories including motion pictures, television, toys, video games, apparel and theme parks. Mr. Cuneo is also Chairman of Cuneo & Co. LLC, a private investment firm. He previously served on the Board of Directors of Waterpik (NYSE) as Chairman of the Audit Committee prior to the sale of the company earlier this year. Mr. Cuneo also serves as Vice Chairman of the Alfred University Board of Trustees. He has successfully held senior management positions at global consumer products companies such as Remington, Black & Decker and Clairol. Mr. Cuneo earned a B.S. degree from Alfred University and received an M.B.A. from Harvard Business School.

Mark Friedman is Managing Partner of Trilea Partners LLC, an investment and consulting firm in New York. Previously, he was First Vice President, Equity Research at Merrill Lynch & Co., Inc. Mr. Friedman was with Merrill Lynch for 10 years and most recently oversaw the U.S. equity research retail team covering more than 80 stocks. He specialized in analyzing and evaluating specialty retailers concentrating on the apparel, accessory and home good segments including Abercrombie, Coach, Gap, Tiffany and Williams-Sonoma. Prior to Merrill Lynch, Mr. Friedman was at Lehman Brothers and Goldman, Sachs & Co. where he analyzed and evaluated companies in the advertising agency, apparel, footwear and retail industries. Mr. Friedman was consistently ranked on the Institutional Investor All-America Research Team as one of the top- rated sector analysts and holds a Bachelor of Business Administration degree from the University of Michigan and an M.B.A. from The Wharton School, University of Pennsylvania.

Neil Cole, Chairman and CEO of Iconix, stated, "Mr. Cuneo and Mr. Friedman bring diverse expertise and a history of leadership to Iconix. As Iconix grows, it is important that our Board's capacities support our expansion strategy. We are thrilled to have Mr. Cuneo and Mr. Friedman join our Board of Directors."

Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R) and LONDON FOG(R). The Company has also signed a definitive agreement to purchase the MOSSIMO(R) brand, which is pending shareholder approval. The Company licenses its brands, which touch every major segment of retail distribution from the luxury market to the mass market, to a network of leading retailers and manufacturers. Iconix, through its in-house advertising agency, advertises and markets its brands to continually increase consumer awareness and loyalty.

Contact: Tara Taff

              Public Relations Manager
              212-819-2066

SOURCE Iconix Brand Group, Inc.

Tara Taff, Public Relations Manager, Iconix Brand Group, Inc., +1-212-819-2066

http://iconixbrand.com