NEW YORK, May 24 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) (the "Company") announced today actress Kristin Cavallari will
appear in its Bongo(R) Fall multi-media advertising campaign. The blond
beauty that has been seen on the covers of Seventeen, Teen People and all the
entertainment weeklies, will star in the brand's advertising campaign, which
will break this Fall in the September issues of fashion and entertainment
magazines, such as InStyle, Teen Vogue, Seventeen and InTouch. Kristin was
propelled into fame when she and several friends were cast in MTV's smash hit,
"Laguna Beach: The Real O.C." Last season, Bongo featured the entire cast of
"Laguna Beach" in its campaign.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060524/NYW034 )
Kristin Cavallari commented, "This shoot was very different from the last
shoot because it is sexier and pin-up inspired and it's just me this time
around. So all eyes are on me!" Commenting on past Bongo spokespeople,
Cavallari added, "To follow in Nicole Richie and Rachel Bilson's footsteps is
amazing. I never thought I would be doing anything like this. It is a dream
Commenting on the creative for the campaign, Dari Marder, Creative
Director, Bongo, stated, "We decided to work with Kristin for a second season
because after working with the whole cast of MTV's Laguna Beach, she was the
stand out girl. Kristin is a Bongo girl, she is funny, playful and sexy. The
concept behind this campaign is sexy, vampy and glamorous, think 60's pin-up.
Kristin was perfect for it!"
The campaign was photographed by Matthew Rolston at Chelsea Piers in New
York City and created by the Iconix in-house marketing team. Kristin will
make special public appearances on behalf of the brand. The Bongo fall
collections of jeanswear, footwear, outerwear and accessories will be
available in department and specialty stores nationwide in August.
Kristin will next be seen in "Fingerprints," a film directed by Harry
Basil which is scheduled to release December 1st of this year. Cavallari will
co-star with Leah Pipes from "Malcolm in the Middle" and Josh Henderson from
"Yours, Mine & Ours" and "8 Simple Rules."
About Iconix Brand
Iconix Brand Group Inc., (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY
MISCHKA(R), JOE BOXER(R) RAMPAGE(R) and MUDD(R). The Company's brands touch
every major segment of retail distribution from the luxury market to the mass
market. Iconix, through its in-house advertising agency, advertises and
markets its brands to continually drive greater consumer awareness and loyalty
and licenses its brands to a network of leading retailers and manufacturers.
Contact: Maria Dolgetta
Director of Public Relations
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Director of Public Relations of Iconix Brand
Group, Inc., +1-212-819-2084, or firstname.lastname@example.org/
/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060524/NYW034
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/Web site: http://iconixbrand.com/
CO: Iconix Brand Group, Inc.
ST: New York
IN: REA FAS ADV
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1173 05/24/2006 08:30 EDT http://www.prnewswire.com