NEW YORK--(BUSINESS WIRE)--Sept. 9, 2005--Lifestyle brand, JOE
BOXER announced today that it has donated $100,000 of men's, women's
and kid's new underwear and loungewear to the victims of Hurricane
Katrina. A truckload of product, driven by JOE BOXER employees, left
New York on Friday and arrived in Houston early Tuesday morning to
hand out clean underwear and loungewear to Katrina victims. The truck
made numerous stops including the Houston Astrodome as well as other
facilities that are housing evacuees.
Joe Hovey, Executive Brand Manager of Joe Boxer, who was on hand
to help distribute the much needed merchandise in Houston, stated,
"After talking with numerous organizations on what would be the best
way to get the underwear and loungewear to the victims it seemed much
easier just to load a truck & deliver it ourselves to the Astrodome.
Being there in person gave a whole new meaning to the Joe Boxer
mantra, "Clean Fresh Underwear". It is so difficult to comprehend how
a basic article of clothing, like underwear all of a sudden becomes
solely about necessity and something not to be taken for granted."
Neil Cole, CEO of Iconix, stated, "All of us at Iconix are deeply
saddened by the devastation caused by Hurricane Katrina. Our entire
company's thoughts and prayers are with the victims of this horrific
In addition to the product donation, the Joe Boxer Superboat race
team will be competing in the upcoming Superboat New York Race on
September 10th, 2005. The team will donate any proceeds won at the
race to the relief efforts in connection with Hurricane Katrina.
President of Joe Boxer, Bill Sweedler, added, "We hope, as all
Americans do, that every small gesture or donation will inspire others
to help these families in their time of need."
Iconix Brand Group, Inc. (NASDAQ: ICON) is in the business of
licensing the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA (R) and JOE BOXER
(R) trademarks on a variety of footwear, apparel and fashion products.
Through its wholly owned subsidiary, Brightstar Footwear, Inc., the
Company also arranges for the manufacture of footwear products for
mass market and discount retailers under the private label brand of
the retailer. For investor information please visit the corporate Web
site at http://www.iconixbrand.com.
CONTACT: Joe Boxer
Maria Dolgetta, 212-819-2084
SOURCE: Iconix Brand Group, Inc.