NEW YORK, Jun 25, 2002 /PRNewswire-FirstCall via COMTEX/ --
Company Announces Agreement With 'The Osbourne's' Star For Its Fall Advertising Campaign
Candie's, Inc.,
(Nasdaq: CAND) has announced today it has signed an agreement with Kelly
Osbourne, star of MTV's highest rated show in the music channel's history, "The
Osbournes." Kelly is joining recently announced R&B Princess, Ashanti, and Pop
musician, Vanessa Carlton as the company's new spokeswomen for its fall national
advertising campaign. This is the first endorsement contract for Kelly Osbourne.
Seventeen-year-old Kelly Osbourne's rendition of Madonna's, "Papa Don't Preach,"
is featured on "The Osbourne Family" Album, and MTV has signed "The Osbourne's"
for a second season.
Kelly is the company's third artist to be announced for its fall print campaign.
Each artist appears separately in her own ad that portrays a playful, sexy
fashion image with a twist, allowing each girl the freedom of self-expression.
Kelly's print ads will break in October issues of fashion, entertainment and
lifestyle magazines, such as YM, CosmoGirl!, Seventeen, and Teen People.
Commenting on Candie's, Kelly stated, "Candie's past ads have been really cool,
and you always remember them. I was honored to be part of the campaign."
"Kelly is the ultimate Candie's girl in her own way," stated Neil Cole, CEO of
Candie's, Inc. "She represents independence, fun, and irreverence." Mr. Cole
added, "We think the three girls, Kelly, Ashanti, and Vanessa embody young women
today. Getting the R&B Princess, the star of the #1 TV show, and the girl with
the #1 song for the past five weeks, we feel we have captured this generation's
pop culture icons. We think it's an amazing campaign."
The campaign was created by Candie's in-house creative team, and was shot by
famed fashion photographer, Tony Duran. The campaign features Candie's Fall '02
footwear, apparel and accessories available at better department, specialty
stores, as well as Candie's own retail stores. The company's previous campaign
featured music's hottest trio, Destiny's Child.
About Candie's, Inc.
Candie's Inc. is a leading designer and marketer of young women's footwear,
apparel and accessories. The Company distributes its products under the Candie's
and Bongo brands through department and specialty stores nationwide, as well as
through 13 Company-owned stores, a web store and specialty stores
internationally. Candie's also arranges for the manufacture of footwear products
for mass market and discount retailers under the private label brand of the
retailer or other trademarks owned or licensed by Candie's. Additionally, the
Candie's brand is licensed for the manufacture, sale and distribution of
apparel, fragrances, handbags, sunglasses, watches and cell phone accessories,
retail outlets, and the Bongo brand for accessories, eyewear, and kid's
clothing. Candie's Inc. operates its websites at http://www.candies.com and
http://www.bongo.com. For investor information please visit the corporate web
site at http://www.candiesinc.com.
SOURCE Candie's, Inc.
CONTACT:
Maria Dolgetta of Candie's, Inc., 1-212-730-0030, ext. 109
mdolgetta@candiesinc.com
URL: http://www.Candiesinc.com
Copyright (C) 2002 PR Newswire. All rights reserved.