NEW YORK, Feb. 20 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) (the "Company") announced today that Hayden Panettiere will
star in the Company's junior brand, Candie's(R), spring 2008 multi-media
advertising and marketing campaign for Kohl's Department Stores. Hayden is an
award-winning actress, recording artist, activist and a star of NBC's hit
television series, "Heroes." Panettiere is following in the high-heeled slides
of past Candie's girls such as Grammy(R) award-winning artist Fergie, Hilary
Duff and Destiny's Child.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080220/NYW123 )
Hayden Panettiere stated, "I am excited to be working with Candie's. Their
campaigns are fun and playful and always feature the hottest stars. I am
honored to be the new Candie's 'girl' and I look forward to working with them
on lots of exciting projects."
The print ads have a classic Candie's flare; they are sweet yet sexy and
embody a bit of fantasy. The campaign was shot at Serendipity 3 in New York
City by photographer, Giuliano Bekor.
Panettiere will make personal appearances on behalf of the brand as well
as attend a launch party in Hollywood, CA later this month. Candie's is sold
exclusively at Kohl's Department Stores and www.kohls.com.
Dari Marder, Chief Marketing Officer, Candie's, commented, "We are
thrilled to have signed Hayden as our new Candie's girl. As one of Hollywood
hottest stars, she personifies what we look for in a spokesperson. Hayden is
not only talented and beautiful but also funny and irreverent and our Candie's
customer loves her."
Julie Gardner, Kohl's Executive Vice President and Chief Marketing
Officer, said, "We are excited for Hayden to star in the Candie's multi-media
campaign this spring and we are confident she will resonate with our shoppers
and drive excitement for the brand, sold exclusively at Kohl's."
Later this year, Hayden will be seen in the feature film, "Fireflies in
the Garden" in which she co-stars with Julia Roberts and Emily Watson and will
also release her debut album on Hollywood Records.
About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R),
MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses
it brands to a network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the mass market
in both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its brands to
continually drive greater consumer awareness and equity.
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. By the end of April, Kohl's will
operate 958 stores in 47 states, and in the fall of 2008, Kohl's will
celebrate the opening of its 1000th store. A company committed to the
communities it serves Kohl's has raised more than $85 million for children's
initiatives nationwide through its Kohl's Cares for Kids(R) philanthropic
program. For a list of store locations and information, or for the added
convenience of shopping online, visit www.kohls.com.
Iconix Brand Group, Inc. Kohl's
Maria Dolgetta Vicki Shamion
Director of Public Relations Vice President, Public Relations
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Director of Public Relations of Iconix Brand
Group, Inc., +1-212-819-2084, firstname.lastname@example.org; or Vicki Shamion,
Vice President, +1-262-703-1464, Vicki.Shamion@kohls.com, or Jam Stewart,
+1-262-703-7736, Jam.Stewart@kohls.com, both of Kohl's Public Relations/
/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080220/NYW123
AP Archive: http://photoarchive.ap.org
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PRN Photo Desk, email@example.com/
/Web site: http://iconixbrand.com
CO: Iconix Brand Group, Inc.; Kohl's
ST: New York
IN: ADV FAS TEX TVN REA ENT
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8443 02/20/2008 16:01 EST http://www.prnewswire.com