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Iconix Brand Group, Inc. Announces License Agreement for Bongo Fragrance
               Bongo Signature Fragrance to Launch Holiday 2006

NEW YORK, May 19 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) (the "Company" or "Iconix") announced today it has entered into a license agreement with First American Brands, a subsidiary of Italian fragrance marketer Vapro International for its BONGO(R) brand. The new signature scent and beauty products will launch for Holiday 2006. The fragrance will be distributed at mid-tier department and specialty stores and retail from $28.00-$45.00.

The partnership with First American Brands continues the Company's expansion plans for the Bongo brand. Commenting on the new partnership, Neil Cole, CEO, Iconix, stated, "Fragrance is a natural extension for Bongo, a brand that has developed into a true lifestyle brand with numerous licenses including jeanswear, footwear, outerwear and accessories."

Antonio Lemma, CEO, First American Brands, stated, "We are excited to launch the Bongo signature scent. Bongo has a very high level of consumer awareness among the 14-24 age group and research shows that this demographic is always looking for new fragrances. This was a perfect opportunity for us to partner with a brand that has strong brand recognition with the marketing support and expertise of Iconix."

About Iconix Brand

Iconix Brand Group Inc., (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) and MUDD (R). The Company's brands touch every major segment of retail distribution from the luxury market to the mass market. Iconix, through its in-house advertising agency, advertises and markets its brands to continually drive greater consumer awareness and loyalty and licenses its brands to a network of leading retailers and manufacturers.

About First American Brands

First American Brands is one of the most prestigious fragrance distribution companies in the U.S. Established in 2002, the company is recognized for bringing its Italian influence and elegance to the American fragrance market. First American Brands licensing include; Rampage, Corvette and Ferrari fragrances, as well as other exclusive brands, distribution available in select stores nationwide. For more information, please visit

    Contact:  Maria Dolgetta
              Director of Public Relations

SOURCE  Iconix Brand Group Inc.
    -0-                             05/19/2006
    /CONTACT:  Maria Dolgetta, Director of Public Relations, +1-212-819-2084,
or /
    /Web site:

CO:  Iconix Brand Group Inc.; First American Brands
ST:  New York

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2451 05/19/2006 09:00 EDT