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| BONGO Act 2: Nicole Richie Continues Her Role as the Junior Brand Spokesperson for a Second Season and is Joined by Fiance DJ AM to Launch BONGO Men |
NEW YORK--(BUSINESS WIRE)--July 28, 2005--Iconix Brand Group, Inc. (NASDAQ: ICON) formally Candie's, Inc. announced today that it will continue its association with reality TV star, Nicole Richie for its BONGO(R) brand. The "Simple Life" star will appear in the junior brands Fall 2005 print advertising campaign. Teamed with Nicole is famed DJ to Hollywood's A-list celebrities and Nicole's fiance, DJ AM, who will appear with her in the campaign to launch the new collection of BONGO Men jeans, tops and footwear. The campaign will debut in September issues of magazines such as TeenVogue, Seventeen, Elle Girl, Rolling Stone and InTouch Weekly. Nicole Richie and DJ AM stated, "We are so excited to do the campaign together." Nicole continued, "I had done the campaign last season and I had so much fun and I loved they way the ads came out. I love BONGO because it's really hot looking but at the same time it's jeans and you can wear it all the time." Commenting on the new Men's collection, DJ AM stated, "I am a jeans and t-shirt type of guy but I add my own style and flare and the new BONGO collection is perfect for me. In my line of work I need to be comfortable and I can DJ in these clothes any night of the week." Dari Marder, Creative Director, BONGO, describes the campaign, "Nicole and AM are the perfect BONGO couple. We asked them to act naturally and for them that meant a ton of P.D.A., as a result, many of the ads will feature them cuddling and kissing. At our last shoot AM dj'ed for us and Nicole spent most of her time dancing. It just made sense for this campaign, which is announcing BONGO Men, to include AM. He has a great casual style which represents the BONGO guy. We chose New York City's hotspot, Aer Lounge to host a party for the newlyweds-to-be and invited their friends and shot the campaign at the same time. Nicole and AM had a blast!" The campaign was created by Iconix's in-house marketing team and shot by famed celebrity photographer, Moshe Brakha. Brakha also shot the Spring 2005 campaign featuring Nicole. Nicole and AM will make public appearances on behalf of the brand. The BONGO Juniors and Men's fall collections will be available in department and specialty stores nationwide this month. About Iconix Brand Group, Inc. Iconix Brand Group, Inc. (the "Company") (NASDAQ: ICON) is in the business of licensing the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R) and JOE BOXER (R) trademarks on a variety of footwear, apparel and fashion products. Through its wholly owned subsidiary, Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market and discount retailers under the private label brand of the retailer. For investor information please visit the corporate Web site at http://www.iconixbrand.com.
CONTACT: Iconix Brand Group, Inc. |