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Rachel Bilson to Continue Her Role as Bongo Spokesperson for a Second Season

'The O.C.' Star Will Appear in the Brand's Fall Advertising Campaign

New York, July 19 /PRNewswire-FirstCall/ -- BONGO, a division of Candie's, Inc. (NASDAQ: CAND) announced today that it will continue its association with Rachel Bilson for a second season. Rachel who is also known as "Summer" from Fox's hit show, "The O.C." will appear in the brand's Fall print advertising campaign to promote the BONGO lifestyle collection of Jeans, Tops, Footwear, Swimwear, Handbags, Eyewear and Accessories.

Commenting on the campaign, Rachel Bilson, stated, "I was so pleased with the way my first BONGO ad came out and I got a lot of great feedback on them. I had a really good time at the shoot, so when they asked me to continue on for a second season, it was a natural."

Dari Marder, Creative Director, Candie's, Inc. stated, "We are thrilled to be partnering with Rachel for a second season. 'The O.C.' continues to be a huge success and with that, Rachel has become a fashion icon for teenage girls. We love that Rachel leaves each shoot with a complete Bongo wardrobe."

The ads feature products from BONGO fall collection that are available in department and specialty stores nationwide. The campaign was shot by famed celebrity photographer, Davis Factor, and created by Candie's in-house marketing and creative team. The ads will break in the August issues of fashion, entertainment, lifestyle magazines such as, YM, Teen People, Star and Twist.

Candie's, Inc. is in the business of licensing the CANDIE'S and BONGO trademarks on a variety of young women's footwear, apparel and fashion products, and is a leading designer, distributor and marketer of jeans wear under the BONGO brand through its wholly owned subsidiary, Unzipped Apparel, LLC. Through its wholly owned subsidiary Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market and discount retailers under the private label brand of the retailer. For investor information please visit the corporate web site at http://www.candiesinc.com.

SOURCE Candie's, Inc.
07/19/2004
/CONTACT: Maria Dolgetta, Senior Public Relations Manager of Candie's,
Inc., +1-212-819-2084, or mdolgetta@candiesinc.com /
/Web site: http://www.Candiesinc.com /
(CAND)