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| Candie's Signs a Deal With Celebrity Stylist Patricia Field to Design a Vintage Collection |
NEW YORK, May 20 /PRNewswire-FirstCall/ -- In celebration of its 25th anniversary, Candie's, Inc., (Nasdaq: CAND) ("Candie's") announced today that it has entered into an exclusive agreement with Emmy Award winning, Patricia Field, commissioning her to design a limited edition collection of footwear, apparel and accessories, under the CANDIE'S label. The collection, "Vintage Candie's by Patricia Field" will debut Spring 2005. Patricia Field may be known to many as the costume designer from the HBO phenomenon, "Sex and The City" for which she dressed the fabulous foursome and created their defining style. Patricia Field began her career in 1966 when she opened a boutique in Greenwich Village, New York. The downtown store, Hotel Venus, has been a favorite for celebrities and the fashion-forward. Commenting on the partnership, Neil Cole, CEO, Candie's, Inc. stated, "We are thrilled to be working with Patricia Field on this special vintage collection of footwear, apparel and accessories and she will be working closely with our licensees in each of those categories to create fabulous product. Pat understands the essence of the Candie's brand. She has an incredible sensibility for the junior consumer and has a great sense of style which was shown by her work on "Sex and the City". Patricia Field stated, "I felt like this was a very natural fit, our companies are very compatible. Candie's and Patricia Field have similar characteristics, which we will draw from to create the vintage collection. To me, Candie's means fun, sexy and fashion and that is what you will see in my collection." The Company will support the "Vintage Candie's by Patricia Field" collection produced by its licensees with a highly visible marketing campaign, which may include a fashion show during Spring 2005 fashion week in New York City or Los Angeles, launch parties on both coasts and personal appearances by Patricia Field. Plans also include a national consumer print campaign in the March and April issues of fashion, lifestyle and entertainment magazines. The "Vintage Candie's by Patricia Field" collection will be distributed at better department and specialty stores, www.candies.com and Hotel Venus. The collection will be in-store by mid- February and will be priced slightly higher than the Candie's Spring collections. Candie's, Inc. is in the business of licensing the CANDIE'S and BONGO trademarks on a variety of young women's footwear, apparel and fashion products, and is a leading designer, distributor and marketer of jeans wear under the BONGO brand through its wholly owned subsidiary, Unzipped Apparel, LLC. Through Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market and discount retailers under the private label brand of the retailer. For investor information, please visit the corporate web site at http://www.candiesinc.com.
SOURCE Candie's, Inc. |