NEW YORK, Jun 19, 2002 /PRNewswire via COMTEX/ --
Company Announces Agreement With Duo For Print & Online Advertising Campaign They are young, hip, and at
the top of the music charts. And now R&B princess, Ashanti and pop musician,
Vanessa Carlton have hooked up with Candie's, Inc. (Nasdaq: CAND) for a new
national advertising campaign. This is the first endorsement contract for each
of the young stars.
Ashanti's self-titled debut album's lead single, "Foolish," raced up the
Billboard chart, entering the Top Ten in March alongside "Always on Time," and
"What's Luv?" giving her three Top Ten songs in the same week. Ashanti is the
first artist since The Beatles to have her first three singles simultaneously in
the first 10 on Billboard's top 100 chart.
"A Thousand Miles," a single from Vanessa Carlton's debut album, "Be Not Nobody"
is going into its 5th week at the #1 spot on the Top 40, and Rolling Stone
magazine has sited Vanessa Carlton as one of the "Top 10 Artists to Watch in
Ashanti and Vanessa are the first two artists to be announced in a series of
three to appear in the brand's new campaign. The third artist's identity will be
revealed early next week. Each artist appears separately in her own print ad
that portrays a playful, sexy fashion image with a twist, allowing each girl the
freedom of self-expression. The print ads will break in September issues of
fashion, entertainment and lifestyle magazines, such as Cosmopolitan, InStyle,
Seventeen, and Teen People.
"Ashanti and Vanessa are both huge stars, who have #1 hits, but in different
genres of music. The two of them together have captivated America's youth,"
stated Neil Cole, CEO of Candie's, Inc. "This is a new direction for Candie's
advertising, it's still sexy, but we are taking it to a higher fashion level ...
but it's not serious fashion, it still has that Candie's 'twist' that will make
it memorable to our consumer."
Commenting on how she feels about the new campaign, Ashanti stated, "Candie's is
hot. I see a lot of artists that do it, and I'm definitely proud to be a
Candie's girl." Added Vanessa Carlton, "One of the reasons I chose to do the
campaign is because I love how irreverent the photos are, it's an example to
young women to embrace who you are."
The campaign was created by Candie's in-house creative team, and was shot by
famed fashion photographer, Tony Duran. The campaign features Candie's Fall '02
footwear, apparel and accessories available at better department, specialty
stores, as well as Candie's own retail stores. The company's previous campaign
featured music's hottest trio, Destiny's Child.
About Candie's, Inc.
Candie's, Inc. is a leading designer and marketer of young women's footwear,
apparel and accessories. The Company distributes its products under the Candie's
and Bongo brands through department and specialty stores nationwide, as well as
through 13 Company-owned stores, a web store and specialty stores
internationally. Candie's also arranges for the manufacture of footwear products
for mass market and discount retailers under the private label brand of the
retailer or other trademarks owned or licensed by Candie's. Additionally, the
Candie's brand is licensed for the manufacture, sale and distribution of
apparel, fragrances, handbags, sunglasses, watches and cell phone accessories,
retail outlets, and the Bongo brand for accessories, eyewear, and kid's
clothing. Candie's Inc. operates its websites at http://www.candies.com and
http://www.bongo.com. For investor information please visit the corporate web
site at http://www.candiesinc.com.
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SOURCE Candie's, Inc.
CONTACT: Maria Dolgetta of Candie's, Inc., +1-212-730-0030, ext. 109,
Copyright (C) 2002 PR Newswire. All rights reserved.