NEW YORK, Nov. 6 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) ("Iconix" or the "Company"), today announced it has entered
into four separate license agreements for its London Fog(R), Rampage(R),
Op(R), Joe Boxer(R) and Danskin(R) brands and is expanding its license
agreement for Mossimo(R) in Australia.
The Company has entered into an agreement with New Foundations, a Beijing,
China-based real estate development and retail company granting them a master
license for London Fog for all of mainland China. New Foundations will hold an
exclusive multi-year license agreement to manufacture and distribute London
Fog apparel, accessories and lifestyle products in China and plans to open a
network of over 100 London Fog stores and shop-in-shops across China including
a handful of larger flagship stores in Beijing and Shanghai over the next five
years. Iconix will work with New Foundations to develop the marketing strategy
for the China market.
The second agreement is with Mint Apparel for a long-term master license
agreement for Op apparel, accessories and lifestyle products in Europe. Mint
Apparel will distribute the brand through specialty stores, surf shops and
department stores in Europe.
The Company has also entered into an exclusive long-term license with The
Style Company to open stand alone retail stores for Rampage, Op and Joe Boxer
in the Middle East. The Style Company plans on rolling out a total of 35
retail stores over the next five years across the region including fourteen
Op, fourteen Joe Boxer and seven Rampage shops.
Additionally, the Company has entered into a license agreement with Grupo
Zipora to manufacture and distribute Danskin in Mexico. Danskin will be
distributed in Mexico through a dual brand strategy similar to the brand
structure in the U.S., with Danskin product distributed to specialty stores
and department stores and Danskin Now distributed exclusively through WalMart
Lastly, the Company has also expanded the Mossimo Australia license with
Port Melbourne-based Pacific Brands Limited. Pacific Brands plans to open ten
free-standing Mossimo stores throughout Australia in the next few years.
Neil Cole, Chairman and CEO of Iconix, stated, "Iconix is committed to
exporting our portfolio of brands around the world and these new agreements
represent an exciting step forward in this initiative. Each of our new
licensees will be dedicating significant resources to expanding the Iconix's
stable of brands worldwide and we look forward to working with each one of
them. China is the fastest growing market in the world and we are excited to
announce our first license agreement in that market with such a powerful
partner as New Foundations. New Foundations' position in the Chinese Real
Estate market will enable them to quickly develop a retail network for our
brand across China."
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R),
MOSSIMO (R), OCEAN PACIFIC (R), OP (R), DANSKIN (R), ROCA WEAR(R), CANNON (R),
ROYAL VELVET (R), FIELDCREST (R) and CHARISMA (R). The Company licenses it
brands to a network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the mass market
in both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its brands to
continually drive greater consumer awareness and equity.
Public Relations Manager
Iconix Brand Group, Inc.
SOURCE Iconix Brand Group Inc.
/CONTACT: Tara Levy, Public Relations Manager of Iconix Brand Group,
/Web site: http://iconixbrand.com /
CO: Iconix Brand Group Inc.; New Foundations; Mint Apparel; The Style
Company; Pacific Brands Limited
ST: New York, China, Mexico, Australia
IN: REA FAS
-- NYTU042 --
3979 11/06/2007 07:30 EST http://www.prnewswire.com