Rocawear co-founder Shawn "Jay-Z" Carter to provide creative vision for the
NEW YORK, Nov. 5 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) ("Iconix") announced today it has entered into an exclusive
global licensing agreement with Elizabeth Arden, Inc. (Nasdaq: RDEN), a global
prestige beauty products company, for the development, marketing and
distribution of men's and women's fragrance, cosmetics, and skincare products
for its leading lifestyle apparel brand Rocawear(R). The debut fragrance is
planned to launch in the fall of 2008.
Commenting on the new launch, Shawn Carter, stated, "We are excited to
partner with an industry giant such as Elizabeth Arden. The combination of
their expertise in fragrance and our ability to affect popular culture will
produce some incredible products and breathe excitement into the category."
Neil Cole, Chairman and CEO, Iconix, stated, "We are excited about the
launch of the first ever Rocawear fragrance next fall. This is a significant
step in the evolution of the Rocawear brand and a large long term growth
opportunity. The excitement and advertising surrounding the launch next fall
will make Rocawear more visible than it has ever been and benefit the entire
Iconix purchased the Rocawear brand in March of 2007. Rocawear is a
dominant lifestyle brand with a wide range of customers and categories
including sportswear, footwear, outerwear, handbags, belts, loungewear, big &
tall, headwear, jewelry, sunglasses and children's clothing. Since its
inception in 1999, its appeal has expanded beyond national borders to become a
brand of international significance with annual retail sales of over $700
million. Rocawear co-founder Shawn Carter spearheads all product development,
marketing and licensing for Rocawear.
"Elizabeth Arden and Iconix have a successful history together, and we are
thrilled to grow our relationship with this dynamic collaboration," said E.
Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden.
"The Rocawear name connects with the customer we want to attract. Adding
Rocawear to our lineup of lifestyle fragrance brands allows us to further
diversify our multi-dimensional brand portfolio and expand our reach to a
young, modern consumer. Elizabeth Arden's leadership in fragrance, coupled
with the creative involvement of Shawn "Jay-Z" Carter and the team at Rocawear
and Iconix, will provide us with a strong platform for success," added
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R),
MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R) and CHARISMA (R). The Company licenses it brands to
a network of leading retailers and manufacturers that touch every major
segment of retail distribution from the luxury market to the mass market in
both the U.S. and around the world. Iconix, through its in-house advertising,
promotion and public relations agency, markets its brands to continually drive
greater consumer awareness and equity.
Elizabeth Arden is a global prestige beauty products company. The
Company's portfolio of brands includes the Elizabeth Arden fragrance brands:
Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea and Elizabeth
Arden Mediterranean; the Elizabeth Taylor fragrance brands: White Diamonds and
Elizabeth Taylor's Passion; the fragrance brands of Britney Spears: curious
Britney Spears, fantasy Britney Spears and Britney Spears believe; the Mariah
Carey fragrance M by Mariah Carey; the Hilary Duff fragrance with Love ...
Hilary Duff; the Danielle Steel fragrance Danielle by Danielle Steel; the
lifestyle fragrances: Daytona 500, Design, Giorgio Beverly Hills, the
HUMMER(TM) Fragrance for Men, PS Fine Cologne for Men, White Shoulders and
Wings; and the designer fragrance brands of Alfred Sung, Badgley Mischka, Bob
Mackie, GANT, Geoffrey Beene's Grey Flannel, Halston and Halston Z-14, and
Nanette Lepore; the Elizabeth Arden skin care lines, including Ceramide,
Intervene and PREVAGE(TM) anti-aging treatment and the Elizabeth Arden color
Contact: Maria Dolgetta
Public Relations Director
SOURCE Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Public Relations Director, Iconix Brand Group,
Inc., +1-212-819-2084, or email@example.com