NEW YORK, May 14 /PRNewswire-FirstCall/ -- Candie's announced today its
exclusive fashion sponsorship with multi-platinum, 3x Grammy-winning artist,
Fergie of her first solo tour. The superstar is also the junior brand's
current spokesperson and appears in its television and print advertising
campaigns. Fergie's Verizon VIP Tour has a 20-city schedule and tickets are
exclusive to Candie's and Verizon Wireless give-aways, as no tickets will be
sold for this tour.
Candie's will give away 200 tickets in each market through "Try 2 Win"
events exclusively at Kohl's Department Stores. In each market, customers
that try on Candie's apparel, shoes or accessories will receive a piece of
bubble gum that will reveal if they are an instant winner of two tickets to
the upcoming Fergie concert in their area. These two-hour "Try 2 Win" events
will take place on Saturday and Sunday approximately two weeks prior to the
concert in each market.
The Candie's commercial featuring Fergie will air at each stop and
exclusive event footage will be uploaded to www.candies.com from each concert.
Candie's will also host an exclusive fashion show every night, in which 8 pre-
selected Fergie fans will become models on the main stage, styled by Fergie's
tour stylist for a live fashion show prior to the concert.
As an additional opportunity to win tickets, Candie's and Kohl's will host
a national sweepstakes for 10 friends to win a trip to the Fergie concert date
in Los Angeles. The sweepstakes will be exclusively on www.kohls.com/candies.
Winners will enjoy a three day, two night trip that includes $500 spending
cash and a $500 Kohl's shopping spree.
Neil Cole, CEO of Iconix Brand Group, Inc. stated, "This was a great
opportunity for Candie's and Kohl's to further extend its relationship with
Fergie and bring this exciting event directly to Kohl's customers."
Julie Gardner, Kohl's executive vice president and chief marketing
officer, said, "We're thrilled to offer our customers an exclusive opportunity
to win free tickets to Fergie's first solo tour. The in-store Candie's events
provide our juniors shoppers with another exciting 'Only at Kohl's' offering."
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY
MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R), LONDON FOG(R), MOSSIMO(R),
OCEAN PACIFIC(R), DANSKIN(R) and ROCA WEAR(R). The Company licenses it brands
to a network of leading retailers and manufacturers that touch every major
segment of retail distribution from the luxury market to the mass market in
both the U.S. and around the world. Iconix, through its in-house advertising,
promotion and public relations agency, markets its brands to continually drive
greater consumer awareness and equity.
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented
specialty department store offering moderately priced national and exclusive
brand apparel, shoes, accessories, home and beauty products in an exciting
shopping environment. Kohl's operates 834 stores in 46 states. For a list of
store locations and information, or for the added convenience of shopping
online, visit www.kohls.com.
About Interscope Geffen A&M
Combining the legacies of three of the most influential record labels in
modern music history, Interscope Geffen A&M Records embarked on a new
tradition of musical achievement with its unification on January 1, 1999.
Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in
global music, developing chart-topping artists across a wide range of musical
genres including rock, rap, pop and alternative. Interscope Geffen A&M Records
is part of Universal Music Group, the world's largest music company.
Iconix Brand Group, Inc. Kohl's
Maria Dolgetta Jam Stewart
Director of Public Relations Public Relations Manager, Fashion
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Director of Public Relations, Iconix Brand
Group, Inc., +1-212-819-2084, firstname.lastname@example.org; or Jam Stewart,
Public Relations Manager, Fashion, Kohl's, +1-262-703-7736,
/Web site: http://www.kohls.com/candies
CO: Iconix Brand Group, Inc.; Interscope Geffen A&M; Kohl's; Candie's
ST: New York
IN: REA TEX FAS MUS ENT
-- NYM097 --
3919 05/14/2007 09:57 EDT http://www.prnewswire.com