New Multi-Media Marketing Campaign for Candie's Only at Kohl's to Launch this
NEW YORK, Jan. 31 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) (the "Company") announced today that superstar artist, Fergie
will appear in the Company's popular junior brand, Candie's(R), Spring 2007
multi-media advertising and marketing print and television campaign. Fergie
is known to most as the fashion forward female singer in the multi-platinum,
Grammy award winning group, The Black Eye Peas. Fergie is noted for her
powerful vocals as much as her sense of style.
Fergie has topped the Billboard Hot 100 chart, Hot Digital Songs chart and
Pop 100 chart with her singles, "London Bridge" and most recently,
"Fergalicious" from her platinum solo debut, The Dutchess. Fergie is also the
first female artist to have back-to-back #1 songs on the Billboard Pop 100
chart. Fergie joins past Candie's spokespeople Destiny's Child, Hilary Duff,
Dixie Chicks and Jenny McCarthy. Candie's is sold exclusively at Kohl's
Department Stores and on Kohls.com.
Fergie will appear in Candie's only at Kohl's print advertising campaign,
which will debut in March issues of fashion, entertainment and lifestyle
magazines, online at teen dominated websites, and star in a television
campaign to be aired on major networks nationwide beginning in February. The
TV commercial will debut on the Grammy's(R) on February 11th in select
"I was really flattered when they asked me to be the next Candie's girl.
There are so many wonderful women who have done past campaigns," stated
Fergie. "I had so much fun shooting the campaign, playing up the glam side of
my personality and I am excited to have my current single, 'Glamorous' be the
music for the TV commercial."
The creative for the campaign revolves around an over-the-top and
glamorous Fergie. The always glam Fergie is caught in playful moments that
only our Candie's girl experiences. The commercial features Fergie hanging
out in her posh Beverly Hills home, while a voyeur looks on. Fergie realizes
that someone is watching her and she plays it up in a fun and sexy Candie's
way. The soundtrack for the television commercial is Fergie's, "Glamorous"
from her solo debut album, The Dutchess.
Neil Cole, CEO, Iconix, stated, "Candie's always aligns itself with the
biggest names in the music industry and we are excited to be working with
Fergie. Our new campaign will further grow and support our Candie's at Kohl's
Julie Gardner, Kohl's senior vice president and chief brand officer
stated, "Fergie is a pop culture icon and embodies the spirit of the Candie's
brand. We are confident that the culturally relevant advertising and marketing
campaign will resonate with our junior shoppers and further differentiate
Kohl's in the marketplace."
The campaign was created by Iconix's in-house marketing team. The print
campaign was shot by famed celebrity photographer, Matthew Rolston and the
television commercial was directed by Chris Appelbaum, who is known for his
MTV music videos.
Candie's and Kohl's will be a sponsor of Fergie's "The Dutchess" tour this
spring/summer. The tour will be high tech, innovative and groundbreaking.
Fergie will make personal appearances on behalf of the brand as well as
participate in campaign launch events. The campaign will be integrated into
Kohl's spring marketing plans.
The Candie's website will feature "That Is So Candie's" theme. Users can
log on to www.candies.com and upload their real life Candie's moments to "C-
tube" via video, photos or stories and also enter to win a sweepstakes to be a
"Dutchess for a day". One lucky winner will be flown to Los Angeles for the
next Candie's and Fergie photo shoot to have lunch with the star.
About Iconix Brand Group, Inc.
Iconix Brand Group Inc., (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R), MUDD (R), LONDON FOG (R),
MOSSIMO (R) and OCEAN PACIFIC (R). The Company's brands touch every major
segment of retail distribution from the luxury market to the mass market.
Iconix, through its in-house advertising agency, advertises and markets its
brands to continually increase consumer awareness and loyalty and licenses its
brands to a network of leading retailers and manufacturers.
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented
specialty department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an exciting
shopping environment. Kohl's operates 817 stores in 45 states. For a full
list of store locations and information, or for the added convenience of
shopping online, visit www.kohls.com.
About Interscope Geffen A&M
Combining the legacies of three of the most influential record labels in
modern music history, Interscope Geffen A&M Records embarked on a new
tradition of musical achievement with its unification on January 1, 1999.
Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in
global music, developing chart-topping artists across a wide range of musical
genres including rock, rap, pop and alternative. Interscope Geffen A&M Records
is part of Universal Music Group, the world's largest music company.
Iconix Brand Group, Inc. Kohl's
Maria Dolgetta Vicki Shamion
Director of Public Relations Vice President, Public Relations
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Director of Public Relations, of Iconix Brand
Group, Inc., +1-212-819-2084, or email@example.com; Vicki Shamion,
Vice President, Public Relations, of Kohl's, +1-262-703-1464, or
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/Web site: http://iconixbrand.com
CO: Iconix Brand Group, Inc.; Kohl's; Interscope Geffen A&M
ST: New York, Wisconsin
IN: FAS REA MUS ADV TVN ENT
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