NEW YORK--(BUSINESS WIRE)--July 11, 2005--The Candie's brand,
Kohl's and teen superstar Hilary Duff today announced a multi-media
partnership for the launch of Candie's(R) junior brand exclusively at
Kohl's 670 department stores nationwide and on www.kohls.com this
The first facet of the partnership is a fast paced, music driven
commercial starring Hilary to debut on July 18th on national networks.
The soundtrack for the commercial is Hilary's new single, "Wake-Up",
which was written by Joel and Benji Madden of the band Good Charlotte.
The concept behind the television commercial is a mysterious
shopper pulls up to a Kohl's store, jumps out of her limo in baggy
sweats and then runs into the store in search of the perfect outfit.
After a frantic shopping spree, in a late reveal, you see gorgeous,
sexy and glamorous Hilary Duff exiting the store outfitted head to toe
in Candie's products as her bodyguards can barely manage to carry all
of her Candie's purchases.
Hilary said, "I am so excited about the Candie's campaign, I just
love the way the TV spot came out and I can't wait to show all my fans
and friends the new commercial and print ads."
To launch the campaign, Candie's and Kohl's are hosting a party
this evening at the Hotel Roosevelt in Hollywood, CA. Hilary will
debut her new Candie's commercial to her fans on the opening night of
her summer arena tour "Still Most Wanted" at the Greek Theater in Los
Angeles on July 12 and the spot will continue to air at all venues
throughout her tour.
The television commercial will air on national and cable networks
cable such as ABC, FOX, MTV, NBC and WB, while the print campaign made
its debut in August issues of fashion, entertainment and lifestyle
magazines, such as Seventeen, Teen People, Elle Girl, Us Weekly, Star,
and Teen Vogue and will continue to run through the fall.
Neil Cole, CEO, Iconix Brand Group, Inc., the owner of the
Candie's brand, which is licensed to Kohl's for multiple years in a
wide range of apparel and accessory categories, stated, "We are
thrilled to have Hilary as our newest Candie's girl, as well as to be
integrated into her summer tour, 'Still Most Wanted'. We look forward
to working with Hilary on Candie's back-to-school marketing and
promotions that will be executed at Kohl's stores nationwide."
Julie Gardner, Kohl's Senior Vice President of Marketing, stated,
"We are incredibly excited to launch the Candie's apparel collection
available exclusively at Kohl's with an integrated marketing campaign
featuring superstar Hilary Duff. The high energy broadcast, spirited
promotions, and trendy fun apparel and accessories will surely
resonate with today's young shoppers and further differentiate Kohl's
in the marketplace."
To create excitement at the consumer level, Kohl's will host a
Candie's late night event next month. Kohl's stores nationwide will
celebrate the arrival of Candie's at Kohl's with an exciting "shopping
party" that will include consumer prizes, autographed CD's, posters
and much more.
Kohl's will support the campaign with a major online initiative.
In addition, from July 19-August 5, 2005 on www.kohls.com consumers
can enter a sweepstakes where 10 lucky grand prize winners will get
the chance to bring three friends each to NYC to see Hilary in concert
and meet her backstage.
Kohl's in-store promotions include "Candies BTS sweepstakes" from
July 28-August 27, 2005, a scratch and win game consumer scratches
window to reveal winning prize message. One lucky winner will win a
customized Candie's pink VW Beetle Convertible.
Candie's and Kohl's will also support Hilary's new album by
including album information in all broadcasts of the commercial to
include Hilary's name, name of the song and the album featuring the
song. Lastly, Kohl's will support Hilary's new album and tour on the
front cover of their national circulars featuring an album mini, album
name and tour information. The campaign, album and tour will also be
supported through Kohl's in-store signage, collateral, direct mail and
featured on kohls.com and candies.com.
Hilary was recently named one of People Magazine's 50 most
beautiful people and Teen People Magazine's hottest stars under 25.
Hilary recently reprised her starring role in "Cheaper by the Dozen 2"
and filmed a new movie, "Material Girls" co-starring her sister,
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. (the "Company") (NASDAQ: ICON) is in the
business of licensing the CANDIE'S(R), BONGO(R) and BADGLEY MISCHKA(R)
trademarks on a variety of footwear, apparel and fashion products.
Through its wholly owned subsidiary, Brightstar Footwear, Inc., the
Company also arranges for the manufacture of footwear products for
mass market and discount retailers under the private label brand of
the retailer. For investor information please visit the corporate Web
site at http://www.candiesinc.com.
Based in Menomonee Falls, Wis., Kohl's Corporation (NYSE: KSS) is
a family-focused, value-oriented specialty department store offering
moderately priced national, exclusive and private brand apparel,
shoes, accessories and home products in an exciting shopping
environment. Kohl's operates 670 stores in 40 states. For a list of
store locations and information, or for the added convenience of
shopping online, visit Kohl's Web site at kohls.com.
CONTACT: Candie's, Inc.
Maria Dolgetta, 212-819-2084
Vicki Shamion, 262-703-1464
PYR Public Relations for Hilary Duff:
Cece Yorke, 323-957-0730
Marcel Pariseau, 323-957-0730
SOURCE: Iconix Brand Group, Inc.