Company To Debut Men's and Boy's Jeanswear, Tops, Footwear and Eyewear
NEW YORK, Jan. 26 /PRNewswire-FirstCall/ -- Candie's, Inc.,
(Nasdaq: CAND) (the "Company") announced today it will launch BONGO(R) Men's
and Boy's jeanswear, tops, footwear and eyewear collections for Fall 2005. The
concept for and development of BONGO Men's and Boy's was based upon the
enormous success of the BONGO junior and girl's collections, coupled with what
the Company believes to be a void in the young male marketplace at mid-tier
department stores for this price point and design sensibility.
The BONGO Men's collection represents a California casual lifestyle, which
has been developed for a young male between the ages of 15 to 24. The BONGO
customer is young and athletic, with a laid back attitude mixed with an edge.
The Company has signed four exclusive agreements for the BONGO label for the
initial launch, TKO Apparel, Inc., for men's denim and tops; Mamiye Brothers
for boy's denim and tops; Kenneth Cole Productions for men's footwear and Viva
International for men's and boy's eyewear. The collections will be available
in mid-tier department and specialty stores by August and will retail from
The new collections will debut at the February 2005 MAGIC tradeshow in Las
Vegas. In honor of the launch, new BONGO juniors' spokesperson, Nicole Richie
will make a special guest appearance at the BONGO MAGIC booth on February
15th, while her famous DJ boyfriend, DJ AM will be spinning tunes all day.
"Developing a BONGO men's and boy's collection was the next strategic step for
the brand," stated Neil Cole, CEO, Candie's, Inc. "The BONGO name has over 20
years of brand recognition and is one of the fastest growing junior labels in
the marketplace. We could not think of a better time to introduce a young
The Company will support the new collections with a national multi-media
campaign to be announced in August 2005 for the back-to-school season. The
stars of the campaign will be revealed as it gets closer to the advertising
campaign launch. Past BONGO spokespeople for juniors include Liv Tyler, Amy
Smart, Rachel Bilson and Mya. In addition, the brand will debut a new unisex
logo on its Spring 2005 print advertising campaign featuring Nicole Richie
that will break in March issues of fashion, entertainment and lifestyle
About Candie's, Inc.
Candie's, Inc. is in the business of licensing the CANDIE'S, BONGO and
BADGLEY MISCHKA trademarks on a variety of footwear, apparel and fashion
products. Through its wholly owned subsidiary, Brightstar Footwear, Inc., the
Company also arranges for the manufacture of footwear products for mass market
and discount retailers under the private label brand of the retailer. For
investor information please visit the corporate web site at
SOURCE Candie's, Inc.
/CONTACT: Maria Dolgetta of Candie's, Inc., +1-212-819-2084,
/Web site: http://www.Candiesinc.com /