NEW YORK--(BUSINESS WIRE)--Dec. 21, 2004--Continuing with its
growth strategy for the BONGO(R) brand, Candie's, Inc., (NASDAQ: CAND)
(the "Company") announced today a license agreement with Benco
International for women's, girls, men's and boys jeanswear and tops
under the BONGO label. Under the terms of the agreement, BONGO
products will be distributed in Mexico, Belize, Colombia, Costa Rica,
Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras,
Nicaragua, Panama, Venezuela, Argentina, Brazil and Jamaica.
The Company has pursued an aggressive expansion strategy for BONGO
with the goal of transforming BONGO into a complete lifestyle brand in
the United States and internationally. In the past few months the
Company has announced several new BONGO license agreements, including
handbags, tops, outerwear, girls' outerwear, and most recently,
jewelry and belts.
Neil Cole, Chairman and CEO, Candie's, Inc., stated, "This is the
beginning of a business strategy to expand all three of our brands
internationally. We look forward to growing the BONGO brand with
Ofer Benzion, President of Benco, stated, "BONGO is one of the
most sought after brands in the United States and we are very excited
that we have been selected for this exclusive opportunity. We look
forward to bringing the brand to Latin America and are confident that
the brand will do exceptional well internationally."
Additionally, the Company has also announced a license agreement
with Amiee Lynn, Inc. for junior belts and jewelry under the BONGO
label. BONGO belts and jewelry will debut in Fall 2005 at major
department and specialty stores nationwide.
David Conn, Executive Vice President, Candie's, Inc., stated,
"Jewelry and belts are key accessories for our BONGO consumer, so it
was a natural addition to the licensing portfolio."
Candie's, Inc. is in the business of licensing the CANDIE'S and
BONGO trademarks on a variety of women's footwear, apparel and fashion
products. Through its wholly owned subsidiary Brightstar Footwear,
Inc., the Company also arranges for the manufacture of footwear
products for mass market and discount retailers under the private
label brand of the retailer. For investor information please visit the
corporate web site at http://www.candiesinc.com.
CONTACT: Candie's, Inc.
Maria Dolgetta, 212-819-2084
SOURCE: Candie's, Inc.