NEW YORK, Mar 18, 2002 /PRNewswire-FirstCall via COMTEX/ -- Candie's, Inc.,
(Nasdaq: CAND) announced today its tour ticket promotion with American Music
Awards Favorite Band, *NSYNC. The concert tour kicked off this month in
Portland, Oregon and will continue through the end of April. The Candie's
promotion is hitting 31 major U.S. cities. This is the second consecutive season
the company has collaborated with the multi award winning, *NSYNC on a ticket
*NSYNC sold 1.88 million copies of "Celebrity" in their first week and are now 5
times platinum with the album. Their last album, "No Strings Attached," held the
#1 spot for 8 weeks.
Candie's has developed a dual in-store promotion for consumers and sales
associates, which includes an exclusive sound-check party in each city, which
entitles winners to see the boys rehearse for their big performance later that
evening. Candie's is also giving consumers in each market the chance to win
tickets to a sold out concert by *NSYNC. In select cities all the Candie's
consumer needs to do is go into select Nordstrom, Robinson's May, Journeys Kids,
Burdines, Kaufmann's, Filene's, Buckle or Candie's own retail stores and enter
to win tickets to the hottest concert in town. To support the promotion Candie's
has created in-store collateral and radio spots in select cities.
"Music is very important to our customer, especially when the music is being
performed by the #1 group the world," stated Trudy Larson, VP of Marketing,
Candie's, Inc. "What better way to reach our target audience than with the
hottest group around, *NSYNC. Not to mention, spring is the perfect time to
combine music and fashion and it gives our customer something fun and exciting
to do during their spring break."
Candie's Inc. is a leading designer and marketer of young women's footwear,
apparel and accessories. The Company distributes its products through better
department and specialty stores nationwide, as well as through thirteen
company-owned stores and specialty stores internationally. Candie's also owns
and markets footwear, accessories and apparel under the Bongo(R) trademark.
Candie's also arranges for the manufacture of footwear products for mass market
and discount retailers under the private label brand of the retailer or other
trademarks owned or licensed by Candie's. Additionally, the Candie's brand is
licensed for the manufacture, sale and distribution of fragrances and cosmetics,
handbags, sunglasses, watches, apparel and cell phone accessories. Candie's Inc.
operates http://www.candies.com. For investor information please visit the
corporate web site at http://www.candiesinc.com.
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SOURCE Candie's, Inc.
CONTACT: Maria Dolgetta, Sr. Public Relations Manager, Candie's, Inc.,
+1-212-730-0030, ext. 109
Copyright (C) 2002 PR Newswire. All rights reserved.