NEW YORK, Sept. 7, 2011 /PRNewswire via COMTEX/ --
Iconix Brand Group, Inc. (Nasdaq: ICON; "Iconix" or the "Company") announced today its Rampage® brand's new Fall 2011 multi-media marketing campaign with international supermodel and 2011 Sports Illustrated Swimsuit cover girl, Irina Shayk. This marks Shayk's first season as the face of the contemporary brand.
(Photo: http://photos.prnewswire.com/prnh/20110907/NY63526 )
Irina Shayk commented, "I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bunchen." Shayk added, "Rampage's fall collection is beautiful and sexy - it has everything you need to transition your outfit from day to night."
Dari Marder, Chief Marketing Officer, Iconix Brand Group commented, "We are very excited to be working with Irina Shayk for our Fall campaign. She defines the Rampage woman which is sexy and sophisticated. She has the ability to look effortlessly glamorous which is portrayed in the new campaign."
The Rampage campaign was shot in New York City by famed fashion photographer Gilles Bensimon. Shayk poses glamorously in Rampage intimates, clothing and accessories.
The new campaign will debut during New York Fashion Week in Fashion Week Daily and in fall issues of fashion, entertainment and lifestyle magazines such as Cosmopolitan and People StyleWatch. It will also be featured on outdoor advertising, in store collateral and online at www.rampage.com.
Rampage is sold at better department stores nationwide. Follow on Twitter @Rampagestyle and become a fan at www.facebook.com/rampage
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC (R), DANSKIN (R) ROCA WEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), ZOO YORK (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
SOURCE Iconix Brand Group, Inc.