NEW YORK, July 29 /PRNewswire-FirstCall/ -- Iconix Brand Group (Nasdaq:
ICON) (the "Company") announced today that international supermodel, Gisele
Bundchen will appear in its London Fog brand's fall marketing campaign. The
multi-media marketing campaign will debut in October issues of fashion,
lifestyle and entertainment magazines, outdoor billboards and online.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090729/NY53424 )
Bundchen poses seductively in only a London Fog coat appearing noticeably
pregnant. This is the first campaign the supermodel has appeared in since news
of her pregnancy broke. The campaign was created by the Iconix in-house
marketing team and shot by fashion photographer, Nino Munoz at Smashbox
Studios in West Hollywood in mid July.
Dari Marder, Chief Marketing Officer, London Fog, commented, "Nobody is
sexier or more beautiful than Gisele Bundchen in nothing but a London Fog
trench coat, even with her visible baby bump. This London Fog campaign
features a classic portrait of Gisele in an iconic London Fog trench; it is a
very fitting image for this timeless brand." Marder added, "Although Gisele
was photographed while pregnant, most of the shots have been retouched to
respect her privacy during this wonderful and personal time in her life."
Bundchen wears London Fog outerwear in the campaign. Additional London Fog
products featured in the campaign include cold weather accessories, footwear,
handbags, luggage, home, eyewear and umbrellas. The collections retail from
$150.00-$350.00 and are available at better department stores such as Macy's
and online at www.londonfog.com.
To view the final ad images and behind the scenes photos, please visit
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R),
MOSSIMO (R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In
addition, Iconix owns an interest in the ARTFUL DODGER (R) and ED HARDY (R)
brands. The Company licenses its brands to a network of leading retailers and
manufacturers that touch every major segment of retail distribution from the
luxury market to the mass market in both the U.S. and around the world.
Iconix, through its in-house advertising, promotion and public relations
agency, markets its brands to continually drive greater consumer awareness and
Contact: Tara Levy
Iconix Brand Group, Inc.
SOURCE Iconix Brand Group
/CONTACT: Tara Levy, Iconix Brand Group, Inc., +1-212-730-0030,
AP PhotoExpress Network: PRN5
PRN Photo Desk, firstname.lastname@example.org/
/Web Site: http://www.londonfog.com /
CO: Iconix Brand Group
ST: New York
IN: REA FAS
SU: CON PDT
-- NY53424 --
3424 07/29/2009 09:00 EDT http://www.prnewswire.com