AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner,
Cody Linley and Bow Wow to Appear in the Brand's Spring Campaign
NEW YORK, April 8 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) (the "Company") announced today that AnnaLynne McCord, Sophia
Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow will
star in the print, outdoor and online marketing campaign dubbed "Summer of
Music" for the Company's brand, Op. The television, film and music
personalities appear in the campaign which will debut this month in fashion,
lifestyle and entertainment magazines and online at www.op.com.
To create the "Summer of Music" campaign the brand produced a live Good
Charlotte concert on Westward Beach in Malibu, CA as the backdrop of the photo
shoot. The creative showcases the cast of Op celebrities enjoying the Good
Charlotte concert on the beach in typical laid back Op style. The campaign
showcases the new spring and summer Op collections, which are exclusively
available at Wal-Mart and www.walmart.com/op in the Unites States, Canada and
AnnaLynne McCord stated, "It's a fun shoot to get together with all these
actors and entertainers and get to do something where we are having a good
time and be in fun clothes. I love the pink bathing suit and the little
t-shirts and shorts, they were my favorites from the shoot."
Joel Madden said, "When they asked if I wanted to be involved, I was like
definitely! Op is a classic California skating and surfing brand. It's very
cool for us. It's a natural, easy collaboration for Good Charlotte. We don't
get to play a lot of shows on the beach so it's cool to be here today playing
on the beach for Op."
Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc., commented,
"We enlisted diverse stars from the worlds of television, film and music and
threw in a live Good Charlotte rock concert to create the 'Summer of Music'
campaign. Op is all about good friends, good times and great casual clothing."
Bow Wow added, "Op is a brand that's been around longer than I have. I am
excited to be a part of the 'Summer of Music' campaign and show a fresh new
side of Op."
"Being from California, I basically grew up wearing Op. It's really cool
for me to now be part of their new campaign," said Brody Jenner.
The campaign was shot by photographer Larry Bartholomew who is known for
his candid shooting style and lifestyle shots. In addition to the campaign,
the celebrities will host a launch party in California this summer and make
personal appearances on behalf of the brand.
Op's 'Summer of Music' campaign will be featured as a pull-out calendar in
various magazines and the brand will be participating in music festivals and
other music driven activities throughout the summer.
In 2008, Op re-launched with a highly successful national ad campaign
featuring Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Pete
Wentz, Corbin Bleu and Wilmer Valderrama. The Op collection is available
exclusively at Wal-Mart.
About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY
MISCHKA(R), JOE BOXER(R) RAMPAGE(R) MUDD(R), LONDON FOG(R), MOSSIMO(R), OCEAN
PACIFIC(R), DANSKIN(R), ROCA WEAR(R), CANNON(R), ROYAL VELVET(R),
FIELDCREST(R), CHARISMA(R), STARTER(R) and WAVERLY (R). The Company licenses
its brands to a network of leading retailers and manufacturers that touch
every major segment of retail distribution from the luxury market to the mass
market in both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its brands to
continually drive greater consumer awareness and equity.
Director of Public Relations
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Director of Public Relations of Iconix Brand
Group, Inc., +1-212-819-2084, email@example.com/
AP PhotoExpress Network: PRN4
PRN Photo Desk, firstname.lastname@example.org/
/Web Site: http://iconixbrand.com/ /
CO: Iconix Brand Group, Inc.
ST: New York
IN: FAS REA TEX ADV
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6086 04/08/2009 08:30 EDT http://www.prnewswire.com