NEW YORK, March 2 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) announced today that its junior brand, Candie's, which is
exclusive at Kohl's Department Stores (NYSE: KSS), signed an exclusive
partnership with world-renowned megastar, Britney Spears. Spears will appear
in the Candie's Only at Kohl's 2009 print, television, in-store and online
marketing and advertising campaigns. Candie's and Kohl's also will be heavily
integrated into all of Spears' upcoming promotional activities.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090302/NY77580 )
"I'm so excited to be the face for Candie's Only at Kohl's. Candie's and
Kohl's are doing such great things with my tour. It's great to work with a
line that has such cool clothes and accessories," states Britney Spears about
Candie's and Kohl's will be associate sponsors of Spears' upcoming tour
beginning March 3rd. The tour sponsorship includes exciting opportunities for
consumers and fans to be a part of the concert experience. There will be VIP
experiences with Candie's pink carpets and lounges in select markets, and
other great promotions surrounding the sponsorship. In addition to the tour
integration, Candie's will be the exclusive host of Spears' "First Look" tour
video that will debut tonight, March 2nd exclusively at www.candies.com. The
video will grant fans an exciting sneak peek into Britney's tour. Britney also
will wear Candie's apparel, footwear and accessories in an upcoming music
video off of her current album.
"Britney's back and Candie's has her," commented Dari Marder, chief
marketing officer, Iconix Brand Group, Inc. Marder added, "We are thrilled to
announce our partnership with Britney, which marks her first ever apparel
endorsement. We've worked very closely with Britney's team to develop
creative programs that will deliver exclusive opportunities to our Candie's
consumers. There is a perfect synergy between our Candie's girls and
Britney's fan base and to be able to partner with her during such a monumental
time in her career is very exciting for the brand."
"We are very excited to feature pop culture icon Britney Spears' in the
2009 Candie's Only at Kohl's marketing campaign," said Julie Gardner,
executive vice president and chief marketing officer for Kohl's Department
Stores. "Britney is authentic and relevant, personifying the Candie's brand.
We are confident that she will resonate with our young shoppers who want great
style at exceptional value."
Spears' current album Circus has been certified Platinum and was No.1 on
the Billboard 200 charts, making this Spears' fifth No.1 album in her career.
Past Candie's spokespeople have included Fergie, Hayden Panettiere, Hilary
Duff and Jenny McCarthy.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY
MISCHKA(R), JOE BOXER(R) RAMPAGE(R) MUDD(R), LONDON FOG(R), MOSSIMO(R), OCEAN
PACIFIC(R), DANSKIN(R), ROCA WEAR(R), CANNON(R), ROYAL VELVET(R),
FIELDCREST(R), CHARISMA(R), STARTER(R) and WAVERLY (R). The Company licenses
its brands to a network of leading retailers and manufacturers that touch
every major segment of retail distribution from the luxury market to the mass
market in both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its brands to
continually drive greater consumer awareness and equity.
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. By the end of April, Kohl's will
operate 1,022 stores in 49 states. A company committed to the communities it
serves, Kohl's has raised more than $102 million for children's initiatives
nationwide through its Kohl's Cares for Kids(R) philanthropic program, which
operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's
Department Stores, Inc. For a list of store locations and information, or for
the added convenience of shopping online, visit www.kohls.com.
Maria Dolgetta Vicki Shamion
Public Relations Director Vice President of Public Relations
Iconix Brand Group, Inc. Kohl's Department Stores
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Public Relations Director of Iconix Brand
Group, Inc., for Candie's, +1-212-819-2084, firstname.lastname@example.org; or
Vicki Shamion, Vice President of Public Relations of Kohl's Department Stores,
AP PhotoExpress Network: PRN22
PRN Photo Desk, email@example.com/
/Web Site: http://iconixbrand.com/ /
CO: Iconix Brand Group, Inc.; Candie's; Kohl's
ST: New York
IN: FAS TEX REA MUS ENT ADV
-- NY77580 --
7580 03/02/2009 16:01 EST http://www.prnewswire.com