NEW YORK, July 23 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) announced today that multi-platinum, award winning recording
artist and actor, Jesse McCartney will appear in its BONGO(R) brand's fall
2008 advertising campaign. McCartney is the first solo male spokesperson to
appear in the brand's advertising campaign. Past Bongo spokeswomen have
included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080723/NYW044 )
McCartney will be featured, along with the "Fab Five Fit" girls in Bongo's
multi-media advertising campaign debuting in September issues of fashion and
lifestyle magazines as well as on the internet.
McCartney currently has the #1 radio hit at Top 40 with his song,
"Leavin," which has sold nearly one million digital singles on iTunes. His
current CD "Departure" is a new and edgier pop/R&B sound reflecting
McCartney's growth as both a singer and songwriter.
Commenting on his Bongo campaign, Mr. McCartney stated, "There's nothing
better than a girl in a t-shirt and jeans so the Bongo shoot was a dream come
true for me!"
The campaign showcases the pop star surrounded by five gorgeous models
wearing Bongo's "Fab Five Fits" jeans, a basic five-pocket denim program with
different fits that are sure to highlight every girl's curves. The collection
will be in-store this August and is playfully labeled Feisty, Fearless,
Fabulous, Flirty and Fierce. The models are wearing Bongo footwear,
sportswear, accessories and handbags in addition to the jeanswear. The
campaign was shot by renowned rock-n-roll photographer Moshe Brakha at a
private estate in New York.
Dari Marder, Chief Marketing Officer, Bongo, commented, "This season, we
made a departure from the usual "It" girl in our Bongo campaign and instead
chose to feature one of music's hottest stars and the "It" guy who currently
has the #1 song at Top 40 radio, Jesse McCartney. At 21, Jesse is incredibly
accomplished having starred on a hit TV series, hugely successful, platinum
debut album and now this #1 hit. We are thrilled to partner with Jesse not
only on this campaign but on his upcoming tour, as well. He's also proved to
be a great proponent of the Bongo Fab Five Fits."
McCartney will make personal appearances on behalf of Bongo as well as
participate in other events to celebrate his partnership with the brand.
Bongo will promote Jesse McCartney when he goes on tour this August,
co-headlining with Jordin Sparks.
McCartney has also voiced two main characters in films this past year as
Theodore in Alvin and the Chipmunks and also JoJo in Horton Hears A Who. His
independent film, Keith is being premiered in Las Vegas on September 13th at
Mandalay Beach Resort.
About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY
MISCHKA(R), JOE BOXER(R) RAMPAGE(R) MUDD(R), LONDON FOG(R), MOSSIMO(R) OCEAN
PACIFIC(R), DANSKIN(R) ROCA WEAR(R), CANNON(R), ROYAL VELVET(R),
FIELDCREST(R), CHARISMA(R) and STARTER(R). The Company licenses it brands to a
network of leading retailers and manufacturers that touch every major segment
of retail distribution from the luxury market to the mass market in both the
U.S. and around the world. Iconix, through its in-house advertising, promotion
and public relations agency, markets its brands to continually drive greater
consumer awareness and equity.
Contact: Maria Dolgetta
Public Relations Director
To view additional information about the tour, please visit:
For more on Jesse McCartney contact information, please contact:
Allison Elbl / ID
email@example.com / 323.822.4851
Ashley King / ID
firstname.lastname@example.org / 323.822.4884
Lillian Matulic / Hollywood Records
email@example.com / 818.560.6197
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Public Relations Director, Iconix Brand Group,
/Web site: http://www.iconixbrand.com