NEW YORK, Feb. 20 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) ("Iconix" or the "Company") today announced that it has entered into a license agreement with Sears Holdings for its Cannon(R) brand. It is expected that home products featuring the Cannon(R) brand will be offered at both Sears and Kmart retail stores.

Neil Cole, CEO, Iconix commented, "When we acquired Cannon our key objective was to solidify a larger distribution for the brand, which we are confident that Sears and Kmart will provide. We are pleased to hear of Sears Holdings' plans to have Sears and Kmart roll out the Cannon brand in their stores."

"Sears and Kmart are committed to providing our customers with quality products and we are thrilled to be able to offer the historic Cannon brand in our stores," said Douglas Wurl, Vice President/GMM Home Fashions, Sears Holdings. "We conducted extensive consumer research prior to finalizing this partnership and Cannon rated extremely high in brand awareness as well as has a high level of perceived value."

Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

About Sears Holdings Corporation

Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at www.searsholdings.com.

    Contact:   Maria Dolgetta
               Public Relations Director
               Iconix Brand Group, Inc.
               212-730-0030



SOURCE  Iconix Brand Group, Inc.
    -0-                             02/20/2008
    /CONTACT: Maria Dolgetta, Public Relations Director, Iconix Brand Group,
Inc., +1-212-730-0030/
    /Web site:  http://iconixbrand.com
                http://www.searsholdings.com /
    (ICON SHLD)

CO:  Iconix Brand Group, Inc.; Sears Holdings Corporation
ST:  New York
IN:  REA HOU
SU:  LIC

MC
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8191 02/20/2008 10:44 EST http://www.prnewswire.com