NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) announced today that television personality and socialite Kim
Kardashian will appear in its BONGO(R) brand's Spring 2008 print and online
advertising campaign. The campaign will be unveiled in April issues of
fashion and lifestyle magazines such as Cosmopolitan, Seventeen and Teen
(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYW035 )
Kardashian currently stars in the hit E! reality show Keeping Up With the
Kardashians. The Bongo photo shoot will be integrated into the highly-rated
show and air during season two of the reality show that will debut on March
9th on E!.
Commenting on her role as the Bongo spokesperson, Ms. Kardashian stated,
"This is a fun, young, fresh campaign and I am honored to be a part of it.
What I am excited about is how Bongo jeans fit. They hug my curves in all the
The marketing campaign embraces Kim's natural sexiness but adds a touch of
innocence and sweetness to the pin up theme. The ads show Kim striking playful
poses on a swing and inside an oversized heart. The campaign was shot by
famed photographer Davis Factor at Smashbox Studios in Los Angeles.
Also featured in the campaign are Kim's sisters, Kylie and Kendall Jenner
who pose with their big sister for some of the Bongo print ads as well as make
their own modeling debut for Bongo Girls.
Dari Marder, Chief Marketing Officer, Bongo, stated, "Kim is not only
gorgeous, sexy and confident, but she is also kind and gracious. In a lovely
gesture, Kim handwrote thank you notes to the crew after the photo shoot. We
are thrilled to have her join the ranks of past Bongo spokeswomen such as
Vanessa Minnillo, Nicole Richie and Rachel Bilson. We felt like this was a
great opportunity for the brand to gain additional national exposure on her
Kardashian will to make personal appearances on behalf of Bongo as well
participate in other events to celebrate her partnership with the brand.
Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R),
MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses
it brands to a network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the mass market
in both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its brands to
continually drive greater consumer awareness and equity.
Contact: Maria Dolgetta
Public Relations Director
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Public Relations Director, +1-212-819-2084,
/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080213/NYW035
AP Archive: http://photoarchive.ap.org
AP PhotoExpress Network: PRN7
PRN Photo Desk, firstname.lastname@example.org/
/Web site: http://iconixbrand.com /
CO: Iconix Brand Group, Inc.
ST: New York
IN: FAS REA TEX MLM ADV
SU: PDT WOM
-- NYW035 --
4292 02/13/2008 09:00 EST http://www.prnewswire.com