Brand Announces Exclusive Fashion Partnership with The Golden Globe Winning
NEW YORK, Aug. 15 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) announced today that "Desperate Housewives" star and Golden
Globe Award winning actress, Teri Hatcher will appear in the fall marketing
campaign for its luxury brand Badgley Mischka(R). The campaign was shot by
famed celebrity photographer, Ellen Von Unwerth and captures a radiant and
gorgeous Teri in sexy and seductive poses that Von Unwerth is famous for. The
print campaign will debut in September issues of elite fashion magazines such
as Vogue, InStyle and Vanity Fair and extend online and outdoor.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-b )
Teri Hatcher's successful portrayal of Susan Mayer on the hit show
"Desperate Housewives" has earned her numerous awards including her 2005
Golden Globe Award and a 2005 Emmy Award nomination.
The sexy and provocative campaign ranges from a day poolside in sexy
swimwear to lounging around the house in revealing lingerie. The direction of
the campaign is a first for the brand as it features other collections in
addition to Couture. Designers Mark Badgley and James Mischka have expanded
their brand to include: Badgley Mischka Couture, Platinum Eveningwear,
Platinum Sportswear, Couture Evening and Day Handbags, Eyewear, Footwear, Cold
Weather Accessories, Jewelry, Lingerie, Swimwear, Fur, Fragrance, Bridal and
Commenting on her new role, Teri Hatcher stated, "Working with Mark and
James has been a wonderful experience, there is such great synergy between us.
They were the first designers to dress me for my first ever red carpet event.
They empower women through amazing clothes. I like the idea of women finding
great pieces of clothing and accessories to make themselves feel good. The
shoot was relaxed and fun, it felt great to be styled by the actual
Designers Mark Badgley and James Mischka commented, "Teri represents the
Badgley Mischka woman. Not only is she an amazing actress and established
author, but she is also a dedicated mother. Teri can wear Badgley Mischka to a
red carpet event or she can put on a piece from our sportswear and handbag
collection to run an errand. We are excited to bring glamour and old Hollywood
style to women across the world with our new collections, and are ecstatic to
be partnering with such a beautiful and amazing talent on the campaign."
The designers and Ms. Hatcher will collaborate on numerous launch
initiatives over the next few months.
Badgley Mischka has been hailed by Vogue as among the "Top 10 American
Designers" and their designs appeal to a range of women, including celebrities
Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica
Parker and Ashley Judd. Badgley Mischka is sold in the most prestigious stores
in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and
About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R),
MOSSIMO (R) OCEAN PACIFIC (R), DANSKIN (R) and ROCA WEAR(R). The Company
licenses it brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution from the luxury market to the
mass market in both the U.S. and around the world. Iconix, through its
in-house advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
Contact Info: Maria Dolgetta
Public Relations Director
Iconix Brand Group, Inc.
SOURCE Iconix Brand Group, Inc.
/CONTACT: Maria Dolgetta, Public Relations Director, Iconix Brand Group,
Inc., +1-212-819-2084, email@example.com/
/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-a
AP Archive: http://photoarchive.ap.org
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/Web site: http://iconixbrand.com /
CO: Iconix Brand Group, Inc.; Badgley Mischka
ST: New York
IN: ADV REA FAS TEX TVN ENT
SU: PDT WOM
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7259 08/15/2007 08:30 EDT http://www.prnewswire.com