PURCHASE, N.Y.--(BUSINESS WIRE)--May 15, 2000-- Candie's, Inc. (Nasdaq NMS symbol: CAND) ("the Company") today announced the opening of a Candie's footwear in-store shop in Macy's Herald Square. The shop features a comprehensive assortment of footwear located in a premiere site on Macy's Herald Square fourth floor, the junior, ready-to-wear floor.

The in-store shop is representative of the Candie's image, which is young, sexy, and fun, and features Candie's signature fixtures, tables, and towers, as well as advertisements that can be seen in the Company's Manhattan showroom and its concept store located in the Palisades Mall in Nyack, NY.

Commenting on the announcement, Neil Cole, Chairman and Chief Executive Officer stated, "I am excited to have an in-store shop in Macy's flagship location. Candie's footwear is on target with our generation "Y" consumers, signaling that now is right time to partner with key department stores and increase Candie's visibility".

Candie's is a leading designer and marketer of young women's footwear, apparel and accessories. The Company distributes its products through better department and specialty stores nationwide, as well as through seven company-owned stores and specialty stores internationally. Candie's Inc. also owns and markets footwear, accessories and apparel under the Bongo trademark. Candie's also arranges for the manufacture of footwear products for mass market and discount retailers under the private label brand of the retailer or other trademarks owned or licensed by Candie's. Additionally, the Candie's brand is licensed to Liz Claiborne Inc. for the manufacture, sale and distribution of fragrances and cosmetics. Candie's Inc. operates www.candies.com, a leading community for teens on the web. For investor information please visit the corporate web site at www.candiesinc.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. The statements which are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors all of which are difficult or impossible to predict and many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, uncertainty regarding continued market acceptance of current products and the ability to develop successfully and market new products particularly in light of rapidly changing fashion trends, the impact of supply and manufacturing constraints or difficulties relating to the Company's dependence on foreign manufacturers, uncertainties relating to customer plans and commitments, competition, uncertainties relating to economic conditions in the markets in which the Company operates, the ability to hire and retain key personnel, the ability to obtain capital, the risks of regulatory proceedings and litigation, the risks of trademark protection, the uncertainty of marketing and licensing acquired trademarks, other risks detailed in the Company's Securities and Exchange Commission filings, and uncertainty associated with the impact on the Company in relation to recent events discussed in the Company's Form 10-K for Fiscal 1999 and Fiscal 2000. The words "believe", "expect", "anticipate", "seek" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement, was made.

CONTACT: Allison Malkin, 914/694-8600 Ext. 619

VP Investor Relations