* Company also announces new license agreements for Bongo Swimwear,

Outerwear, Socks and Hosiery

NEW YORK, Aug. 14 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) ("Iconix" or the "Company"), today announced a new license agreement for Bongo jeanswear with The Mamiye Group, LLC ("Mamiye"), a leading New York based denim designer and manufacturer. Mamiye is immediately assuming the operations of the former Bongo jeanswear licensee. Jerry Rogers, currently president Bongo Jeanswear, will continue on in that capacity.

Commenting on the new licensee, Neil Cole, Chairman and CEO of Iconix, said, "We evaluated many companies for this jeanswear license and none had product development, sourcing and retail relationships comparable to Mamiye. Mamiye is a company with exceptional talent, focus and tremendous depth of resources and I am confident that they will quickly elevate Bongo to one of the largest and hottest junior brands in the market. Iconix will continue to invest heavily in innovative celebrity driven advertising as we have done with our recent campaign featuring TV star Kristin Cavallari and we are already working on several breakthrough ideas for next spring. I am especially pleased that there will be continuity with the brand and that Jerry Rogers will be continuing on with us."

Charlie Mamiye, President of Mamiye, stated, "Bongo is a unique brand in the junior marketplace. While dozens of labels have come and gone Bongo has stood the test of time with twenty-five years of heritage as a fashion leader and exciting celebrity driven advertising. Iconix is the dominant player today in the junior marketplace and with their marketing support and Mamiye's expertise in product development and manufacturing, I am confident Bongo can expand its market share significantly. We are currently hiring a design team that will be the best in the industry and building a sexy new, state-of-the- art showroom. I am confident that retailers will be very excited about what they see from Bongo over the next few months."

In addition to the new jeanswear license, the Company has also announced that it entered into three additional license agreements to expand the Bongo brand: Wiesner Products for socks and hosiery, Mystic Apparel for swimwear, and Kids With Character for outerwear. Both swimwear and socks will be launching in spring 2007, and the outerwear collection will debut in Fall 2007. Mystic Apparel and Kids with Character are associated companies of Wiesner Products.

Charles Mizrahi, President of Wiesner Products, Inc. said, "We are very excited to have the opportunity to market a full line of swimwear, outerwear and socks/hosiery under the Bongo brand. Initial retail trade reaction is very positive and we look forward to a long and successful relationship with Iconix and the Bongo brand."

Iconix recently launched Bongo's new national ad campaign featuring actress Kristin Cavallari in several major magazines including Teen Vogue, Seventeen, In Touch and Cosmopolitan and as part of an integrated internet marketing campaign. Kristin was propelled into fame when she and several friends were cast in MTV's smash hit, "Laguna Beach: The Real O.C." The campaign was created by the Iconix in-house marketing agency. Kristin will be making special public appearances on behalf of the Bongo brand in partnership with select retailers.

Founded in 1982 and acquired by the Company in 1998, BONGO has expanded from a denim driven brand into a well-known junior lifestyle brand with a variety of product categories including: footwear, tops, watches, handbags, outerwear, swimwear, jewelry, socks, and children's apparel. Celebrity spokespeople for the Bongo brand have included Liv Tyler, Rachel Bilson, Nicole Richie and the stars of the MTV reality show, Laguna Beach.

Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) and MUDD (R). The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market. Iconix, through its in-house advertising agency, advertises and markets its brands to continually drive greater consumer awareness and loyalty.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, uncertainty regarding the results of the Company's acquisition of additional licenses, continued market acceptance of current products and the ability to successfully develop and market new products particularly in light of rapidly changing fashion trends, the impact of supply and manufacturing constraints or difficulties relating to the Company's licensees' dependence on foreign manufacturers and suppliers, uncertainties relating to customer plans and commitments, the ability of licensees to successfully market and sell branded products, competition, uncertainties relating to economic conditions in the markets in which the Company operates, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, the uncertainty of marketing and licensing acquired trademarks and other risks detailed in the Company's SEC filings. The words "believe," "anticipate," "expect," "confident," "project," provide "guidance" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made.

    Contact:  Tara Taff
              Public Relations Manager
              Iconix Brand Group
              212.730.0030


SOURCE  Iconix Brand Group, Inc.
    -0-                             08/14/2006
    /CONTACT:  Tara Taff, Public Relations Manager, Iconix Brand Group,
+1-212-730-0030/
    /Web site:  http://iconixbrand.com /
    (ICON)

CO:  Iconix Brand Group, Inc.; The Mamiye Group, LLC
ST:  New York
IN:  REA FAS
SU:  LIC

MC
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