Bongo Signature Fragrance to Launch Holiday 2006
NEW YORK, May 19 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) (the "Company" or "Iconix") announced today it has entered into
a license agreement with First American Brands, a subsidiary of Italian
fragrance marketer Vapro International for its BONGO(R) brand. The new
signature scent and beauty products will launch for Holiday 2006. The
fragrance will be distributed at mid-tier department and specialty stores and
retail from $28.00-$45.00.
The partnership with First American Brands continues the Company's
expansion plans for the Bongo brand. Commenting on the new partnership, Neil
Cole, CEO, Iconix, stated, "Fragrance is a natural extension for Bongo, a
brand that has developed into a true lifestyle brand with numerous licenses
including jeanswear, footwear, outerwear and accessories."
Antonio Lemma, CEO, First American Brands, stated, "We are excited to
launch the Bongo signature scent. Bongo has a very high level of consumer
awareness among the 14-24 age group and research shows that this demographic
is always looking for new fragrances. This was a perfect opportunity for us to
partner with a brand that has strong brand recognition with the marketing
support and expertise of Iconix."
About Iconix Brand
Iconix Brand Group Inc., (Nasdaq: ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) and MUDD (R). The Company's
brands touch every major segment of retail distribution from the luxury market
to the mass market. Iconix, through its in-house advertising agency,
advertises and markets its brands to continually drive greater consumer
awareness and loyalty and licenses its brands to a network of leading
retailers and manufacturers.
About First American Brands
First American Brands is one of the most prestigious fragrance
distribution companies in the U.S. Established in 2002, the company is
recognized for bringing its Italian influence and elegance to the American
fragrance market. First American Brands licensing include; Rampage, Corvette
and Ferrari fragrances, as well as other exclusive brands, distribution
available in select stores nationwide. For more information, please visit
Contact: Maria Dolgetta
Director of Public Relations
SOURCE Iconix Brand Group Inc.
/CONTACT: Maria Dolgetta, Director of Public Relations, +1-212-819-2084,
or firstname.lastname@example.org /
/Web site: http://iconixbrand.com
CO: Iconix Brand Group Inc.; First American Brands
ST: New York
IN: FAS REA HOU
-- NYF044 --
2451 05/19/2006 09:00 EDT http://www.prnewswire.com