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| Iconix Brand Group Announces International License Agreement for Joe Boxer in Mexico |
NEW YORK, Oct 26, 2005 /PRNewswire-FirstCall via COMTEX News Network/ -- Iconix Brand Group, Inc., (Nasdaq: ICON) (the "Company") announced today an international licensing agreement for its JOE BOXER(R) brand with Grupo Aviara, SA De CV, a leading apparel company in Mexico. The long term agreement covers a wide range of categories including men's, women's and children's apparel, accessories and footwear as well as home furnishings. Grupo Aviara has planned an initial distribution of JOE BOXER products in approximately 125 retail stores to launch in March 2006. "We are excited to announce this new partnership with Grupo Aviara. They offer a distribution platform and an excellent merchandising and marketing team that is well known and successful in Mexico," commented Bill Sweedler, President of the JOE BOXER division of the Company. Neil Cole, Chairman and CEO of Iconix added, "Joe Boxer is one of the largest and well known brands in America, and we see tremendous potential to export the fun and excitement of the brand around the world. This license will complement our strong United States and Canadian distribution to solidify the brand throughout North America. We have already received strong interest from potential partners throughout Europe and Asia and are in the process of evaluating those opportunities." Founded in 1984, Grupo Aviara is focused on licensing and distributing brands through various retail channels in the Mexican and Latin American markets. Their brand portfolio includes Lacoste, Cherokee, XOXO, Miss Sixty, Energie, Anne Klein, Gant, and others which are distributed from high end retailers to value priced chains. "We are thrilled to be able to partner with the Iconix Brand Group in Mexico and plan to maximize the high awareness of JOE BOXER utilizing our vast network and resources. JOE BOXER will become a significant part of our portfolio and we look forward to its launch. There is a large void in Mexico for a brand with the humor and irreverence of Joe Boxer, and Mexico is a market where consumers will enthusiastically embrace this type of iconic brand," said Mauricio Sacal, Chairman & CEO of Grupo Aviara. About Iconix Brand Group, Inc. Iconix Brand Group, Inc. is in the business of marketing and licensing the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R) and RAMPAGE(R) trademarks on a variety of apparel and fashion products. Through its wholly owned subsidiary, Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market retailers. For investor information please visit the corporate Web site at www.iconixbrand.com Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, uncertainty regarding the performance of the Company's licensees and their on going ability to generate royalty revenue, continued market acceptance of the Company's brands, uncertainty related to the ability to successfully develop and market new products under these brands, uncertainties relating to the Company's licensees' customer plans and commitments, competition, uncertainties relating to the economy, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, and other risks detailed in the Company's SEC filings. The words "believe", "anticipate," "expect", "confident", and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made. Contact: Maria Dolgetta, Maria Dolgetta, Public Relations Director of Iconix Brand Group, Inc., |
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